How Apple May Differentiate the iPhone 5S

Apple (NASDAQ: AAPL  ) is struggling to keep its lead in smartphones as competition -- particularly Samsung and its Google-powered (NASDAQ: GOOGL  ) ¬†Android operating system -- continues to bring the heat. In the video below, Fool contributor Daniel Sparks explains how competition has weighed on Apple shares, and why the company needs a successful iPhone 5S for the stock to have any hope of reviving itself.

What does Apple have in store to make the 5S a hit? Daniel outlines two potential differentiators.

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  • Report this Comment On May 31, 2013, at 11:33 AM, guyrich2005 wrote:

    Iphones have no innovation to them, i have a galaxy S2 that has the same 1.2Glz dual core processor and a beter front facing camera than a Iphone 5 and my galaxy s2 isnt the latest galaxy which has a 13mp camera, instead of worrying about a fingerprint scanner or adding colors how bout speeding up the phone and putting a better camera and making the screen bigger and add some customizing to it....thats why people have smartphones your supposed to be able to do what you want...right? lol

  • Report this Comment On May 31, 2013, at 11:39 AM, k1moops wrote:

    There is no difference in form factor between a 2013 PC laptop and a 1993 PC laptop besides weight and screen resolution. If only Tiger Woods was as consistent as the PC Tiger would be a trillionaire today.

    Consistency is the single most important thing in sports as in business, without infallible consistency, businesses will fail. Apple is the only company with infallible consistency, even far exceeding the governments of the world. Product, service, customer support excellence of Apple are the very best the world can offer, on top of the Rolex-like product and service excellence as consistently top ranked by JD Power and others, Apple products are the standards bearers being sold at rock bottom prices, it is like Rolex watches being sold for $99 each, how can anyone compete? There is no wonder Apple sales in India rised by 400%, and is at the cusp of reaching agreement with China Mobile enabling thousands of percent in sales rises in China. It is paramount that Apple maintains its supreme consistency which is the primary reason the US department of defence chose Apple products to run its defence missions, and the rest of the world depending on Apple products every day. With Jonathan Ive at the help improving the Apple interface consistency, Apple is making the world more consistent and better every day. Now, if only the US stock market traders and investors are as consistent as Apple, we would live like Romans in its glorious days.

  • Report this Comment On May 31, 2013, at 11:49 AM, mdl00 wrote:

    guyrich2005 - you should do a better job of hiding the fact that you're a Samdung shill.

  • Report this Comment On May 31, 2013, at 11:58 AM, k1moops wrote:

    Apple must campaign in its product stacking made famous by Steve Jobs in building his iPod enterprise. Every year, Steve Jobs released a new rank of iPods that stack on top of the existing iPods. The customers went wildly ecstatic and the customer loyalty went through the stratosphere while adding millions of wildly optimistic new customers. Apple has the resources, talents and ability to perform iPhone and iPad product stacking which act like setting the Roman Legions upon the enemy. It makes no sense to simply make something new if they do not contribute to customer satisfaction profitably. The iPhone 6 fingerprint scanner is a groundbreaking product stacking offering state of the art user authentication and authorization capability far superior and utterly convenient and easy to use while being utterly private and safe on your personal or company iPhone. With the legendary Apple software reputation, human fingerprints will finally be put to effective and efficient proper usages totally unlike the botched attempts by PC laptop fingerprint scanners for the last decade. iPhone will make the fingerprint useful at the customs offices, police headquarters equally effective in a McDonald's or the Walmart or Target retail stores. It is so refreshing in seeing Apple back in the game of product stacking that made Apple the number 1 company in the world.

  • Report this Comment On May 31, 2013, at 4:49 PM, ByrneShill wrote:

    @k1moops: Are you kidding me? In 1993, laptop screens were between 10 and 13 inches 4:3. Today they are 15.4 or 17 widescreen.

    Wanna know who used to be consistent too: kodak.

    The fingerprint readers for computers have existed for about 10 years now. Never had any traction. If course if they come with some apple kool-aid maybe now it'll work.

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