Salesforce.com (CRM 1.19%), itself founded by former Oracle executive Marc Benioff, has gone back to the well to hire another exec.

On Thursday, Salesforce announced that it has hired away Keith Block, Oracle's executive vice president of North America sales and consulting, to become its own new company president, and also vice chairman of its board of directors.

In a statement on the hire, Salesforce described Block as a man who "led an 11,000-person team and built a multibillion-dollar sales business unit that achieved record revenue growth and margin expansion over the span of 10 years." In this regard, he seems a perfect fit for a job with Salesforce, which itself has a workforce of 9,800, does more than $3.2 billion in annual business, and grew its revenues 28% last quarter.

Expressing his enthusiasm for his new job, Block said: "I'm incredibly excited to join salesforce.com and help pave the way to $10 billion by delivering innovation, growth and customer success."

Salesforce has not filed details on Block's compensation plan with the SEC as of this time.