Amazon Birthday Gift Cards Go Social

In conjunction with Facebook (NASDAQ: FB  ) , Amazon.com (NASDAQ: AMZN  ) today introduced its Birthday Gift card service, which gives Facebook users the ability to send birthday wishes along with an Amazon.com birthday gift card to other Facebook users.

Unlike traditional gift cards, Amazon.com's card allows people to initiate the gift card for as little as $1, and the recipient's Facebook friends are able to add contributions and messages until the recipient's birthday. Once the birthday arrives, the Amazon.com Birthday Gift card, along with the attached messages, will appear on the beneficiary's Facebook timeline with links to claim the gift.

Amazon Vice President of Traffic Steve Shure commented, "Birthdays have always been social occasions, and sites like Facebook now make it possible for anyone around the world to send birthday wishes to friends -- with Amazon Birthday Gift, those many individual messages can become a big gift."

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