Ford's (NYSE: F ) one electric car, the Focus Electric, has received very good reviews. But it's a very slow seller: It's expensive, and Ford hasn't seemed interested in pushing very hard to get sales going.
In fact, Ford said this week that the company won't be doing anything to update the electric Focus for 2014. The company seems to be cooling on the whole idea of electric cars -- a blow to fans who hoped the Blue Oval would step up to challenge Tesla Motors (NASDAQ: TSLA ) and its superstar Model S.
In this video, Fool.com contributor John Rosevear looks at what Ford is thinking -- and at why electric cars, which are such a hot topic elsewhere, have a lukewarm audience at Ford headquarters these days.
Even if Ford steps back from the electric-car arena, there are good reasons to think that the Blue Oval still has big growth opportunities ahead. The Fool's premium Ford research service gives you freshly updated guidance to Ford's prospects in coming years. Just click here to get started now.