Ford's (NYSE:F) one electric car, the Focus Electric, has received very good reviews. But it's a very slow seller: It's expensive, and Ford hasn't seemed interested in pushing very hard to get sales going.

In fact, Ford said this week that the company won't be doing anything to update the electric Focus for 2014. The company seems to be cooling on the whole idea of electric cars -- a blow to fans who hoped the Blue Oval would step up to challenge Tesla Motors (NASDAQ:TSLA) and its superstar Model S.

In this video, contributor John Rosevear looks at what Ford is thinking -- and at why electric cars, which are such a hot topic elsewhere, have a lukewarm audience at Ford headquarters these days.

Fool contributor John Rosevear owns shares of Ford. The Motley Fool recommends Ford and Tesla Motors. The Motley Fool owns shares of Ford and Tesla Motors. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.