The following video is from Wednesday's installment of The Motley Fool's Weekly Tech Review, in which analysts Eric Bleeker and Jason Moser look at the biggest stories driving the tech sector this week.

Time Warner (NYSE:TWX), AT&T (NYSE:T), and DIRECTV (NASDAQ:DTV) are all bidding on Hulu. Sure, the streaming star has a nice content assortment, but what these bidders are really paying for is branding. Hulu's market share of about 10% may not seem that impressive, but it has great recognition and app placement within major platforms such as Roku and the Xbox. In the following video, Eric and Jason break down the streaming star's appeal.

The relevant video segment can be found between 0:00 and 3:44.

Eric Bleeker, CFA, and Jason Moser have no position in any stocks mentioned. The Motley Fool recommends Apple, DIRECTV, Google, and Netflix and owns shares of Apple, Google, and Netflix. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.