Can Microsoft Use Windows 8.1 to Springboard Search?

While much ink has been spilled regarding Microsoft's (NASDAQ: MSFT  ) release of Windows 8.1, the latest version of the operating system is targeting more than fixes to existing problems. Through a new feature called "smart search," users will be given search results from both the Internet and the local machine. This is significant for the company, because it will allow Bing ads to be returned as well, giving the company the ability to target search terms even more precisely.

In the following video, Fool.com contributor Doug Ehrman discusses the ramifications of this new feature for both users and the company, as well as why investors should care.

Search is just one of the areas that more and more players are becoming interested in as a basis of differentiation. It's incredible to think just how much of our digital and technological lives are almost entirely shaped and molded by just a handful of companies. Find out "Who Will Win the War Between the 5 Biggest Tech Stocks" in The Motley Fool's latest free report, which details the knock-down, drag-out battle being waged among the five kings of tech. Click here to keep reading.


Read/Post Comments (0) | Recommend This Article (2)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

DocumentId: 2542972, ~/Articles/ArticleHandler.aspx, 4/16/2014 9:03:20 PM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

TREND TRACKER: Get Rich When the Web Goes Dark

It's time to say "goodbye" to your Internet! One bleeding-edge technology is about to put the World Wide Web to bed. And if you act right away, it could make you wildly rich. Experts are calling it the single largest business opportunity in the history of capitalism… The Economist is calling it "transformative"... but you'll probably just call it "how I made my millions." Big money is already on the move. Don't be too late to the party – find out the 1 stock to own when the Web goes dark.


Advertisement