How Ford Will Roll Out the Next F-150

Sales of Ford's current F-150 remain strong -- and Ford is hoping they'll continue to be strong even as it launches the next-generation truck in 2014. Photo credit: Ford Motor.

Ford (NYSE: F  ) has struggled with new-product launches recently. Last year's rollouts of the Escape and the Fusion were marred by recalls and quality hitches. Both vehicles recovered and have sold well since, but those are mistakes that Ford can't afford to make when it rolls out its all-new F-150 next year.

General Motors (NYSE: GM  ) has had success -- so far -- with the rollout of its all-new Chevy Silverado, but a new report says that Ford is planning a very different strategy with its new truck. In this video, Fool contributor John Rosevear explains what Ford may be planning to do to get the new F-Series launched -- and why it's a high-risk strategy for the Blue Oval.

Ford's latest models aren't just doing well in the U.S.: Its Focus has become one of China's best-sellers, and more Fords are climbing China's sales charts. A recent Motley Fool report, "2 Automakers to Buy for a Surging Chinese Market," says that Ford is one of two global auto giants that is exceptionally well-positioned to benefit from China's ongoing auto boom. You can read this report right now for free -- just click here for instant access.


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  • Report this Comment On July 27, 2013, at 3:31 PM, slimwhitman34 wrote:

    "Ford has never done this before".

    Do some research next time. Ford did this in 2000/2001 when it continued to sell the "F-150 Classic" for at least 6 months while also rolling out the new F-150 at full production. It worked then, so Ford is probably not particularly worried about the strategy.

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