This Could Do Wonders for Google's Cost-Per-Click Metric

Google (NASDAQ: GOOGL  ) recently announced that it has integrated local ads into its Google Maps app for Android and Apple iOS.

Although most investors would likely never bat any eye at this seemingly low-key development, Fool contributor Steve Heller believes this could ultimately lead to driving a higher cost-per-click -- or CPC -- rate for the company in the longer term. Steve bases his thinking on industry expert Larry Kim, founder and chief technology officer of WordStream, an online advertising company, who believes that mobile CPCs are currently undervalued.

What's more, the company has created an opportunity for itself to earn two clicks from a single Google Maps mobile search query. Be sure to check out the following video to get the full story.

The tech world has been thrown into chaos as the biggest titans invade one another's turf. At stake is the future of a trillion-dollar revolution: mobile. To find out which of these giants is set to dominate the next decade, we've created a free report called "Who Will Win the War Between the 5 Biggest Tech Stocks?" Inside, you'll find out which companies are set to dominate and give in-the-know investors an edge. To grab a copy of this report, simply click here -- it's free!


Read/Post Comments (0) | Recommend This Article (0)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2599651, ~/Articles/ArticleHandler.aspx, 12/20/2014 10:13:08 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...


Advertisement