The tech community has been abuzz since news that Apple (NASDAQ:AAPL) plans to launch the next generation of its iconic iPhone smartphone on September 10. As is usually the case, the media and analyst community wasted no time in predicting what changes and features would be included in the annual revamp. And while we've seen some pretty wild ideas surface, the general consensus has since settled on a few key changes that seem most plausible, one of which is the introduction of a gold-colored model of the iPhone 5S. And while a new color might seem a little underwhelming to those looking for big-ticket innovations, the strategy could end up being a massive win for Apple and its investors.
In this video, tech and telecom analyst Andrew Tonner discusses the move and why it could turn out to be such a big win.
Fool contributor Andrew Tonner owns shares of Apple. Follow Andrew and all his writing on Twitter at @AndrewTonner. The Motley Fool recommends and owns shares of Apple. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.