Paula Deen Is Not Alone: 5 Celebrity Endorsement Deals Gone Bad

You think Paula Deen has it bad? Chris Brown knows it could be worse. The singer endured criminal charges for his role in a 2009 altercation with then-girlfriend Rihanna. Wrigley canceled Brown's endorsement deal soon after.

Deen has also suffered an exodus of sponsors in the wake of revelations that she'd used a racial slur in years past. Home Depot and Target, to name two. I'd love to tell you that Deen and Brown are exceptions to the rule. Unfortunately, that's not true.

Corporate America spends $50 billion on endorsement deals annually in hopes of converting shoppers into buyers. As the following slideshow demonstrates, they're usually quick to go elsewhere when a spokesperson's reputation takes a turn for the worse.

Usually, but not always. Nike's (NYSE: NKE  ) long-term commitment to Tiger Woods has paid off nicely while two other stocks have used various spokespeople to gain worldwide appeal. Care to learn more? Our analysts have just released a special report detailing everything you need to know about investing in the biggest U.S. brands. Click here to claim your free copy now.


Read/Post Comments (6) | Recommend This Article (13)

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  • Report this Comment On September 08, 2013, at 9:44 PM, AYREWOLF wrote:

    that just plain sucked, maybe consider doing a piece on our company, which hasn't seen any loss since 2002. the bad economy hasn't hurt us, nor bad celebrities.

  • Report this Comment On September 08, 2013, at 11:43 PM, pprsprt wrote:

    I stopped shopping with stores that dropped Paula.. she was unjustly dropped.

  • Report this Comment On September 09, 2013, at 1:40 AM, latexboyfriend wrote:

    Two things, 1) You didn't mention Michael Vick, Martha Stewart and Lance Armstrong. 2) I normally don't buy from China, but I've been shopping for leather items and found the deals, quality, wonderful customer service, and fast/cheap postage..

  • Report this Comment On September 09, 2013, at 6:54 AM, Tgame wrote:

    Part of their DNA? There were many white southerners who lost their lives fighting for civil rights in the south. Oops, did the bigotry fall out ouf their DNA?

  • Report this Comment On September 09, 2013, at 9:10 AM, candynunn wrote:

    I have stopped shopping at the stores that dropped Paula Deen. This is 2013 everyone needs to get over it! It happened along time ago.

  • Report this Comment On September 10, 2013, at 1:19 AM, chris293 wrote:

    This seems like digging up dirt that is old news.

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