Following the release of Grand Theft Auto V on Sept. 17, Take-Two Interactive (NASDAQ:TTWO) has announced that first-day sales of the game have generated over $800 million worldwide, excluding Brazil and Japan. This absolutely blows away the previous Grand Theft Auto, which had sales of $310 million on its first day, and beats Activision's Black Ops II, which made $500 million in its first 24 hours on sale. 

This is obviously great news for Take-Two, which has already seen strong performances from its other hit games Bioshock Infinite and Borderlands 2.  The question now becomes how long the company can sustain Grand Theft Auto V's popularity ahead of a new console generation.  With Microsoft and Sony both releasing next-gen consoles in only a few weeks, will Grand Theft Auto's success be short lived?  Check out the video below to find out!

Fool contributor Mark Reeth has no position in any stocks mentioned. The Motley Fool recommends Take-Two Interactive . Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.