Is This Huge Win for AOL a Loss for Google?

AOL (UNKNOWN: AOL.DL  ) may serve more video ads than Google (NASDAQ: GOOGL  ) , but YouTube is still one of the Web's richest properties, Fool contributor Tim Beyers says in the following video.

The latest comScore data shows that AOL and newly acquired video-serving platform, combined, delivered 3.7 billion ad impressions in September. TechCrunch confirms that's the highest total ever recorded by comScore. YouTube, by contrast, generated 3.2 billion ad impressions last month while privately held BrightRoll ranked third with 2.8 billion impressions.

Should Google investors care about this "loss"? Not really. YouTube remains of the Web's most influential platforms, and a surprisingly effective mechanism for launching original programming. Google will keep profiting so long as that remains true, Tim says.

Do you agree? Where do AOL and Google rank on your stock watchlists? Please watch the video to get Tim's full take and then leave a comment to let us know where you stand.

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  • Report this Comment On October 22, 2013, at 12:47 PM, humducky wrote:

    not really- youtube forces you to sit through at least 5 seconds of ad before bailing-

    you tube & yahoo just don't get it- forcing people to sit through ads before a short video only hurts the product, pisses people off and drives more people away and making them search elsewhere for the same content without annoying ads. I always have another browser open just to tool around in while the ad is playing-

    I'd never support a product in an ad I was forced to sit through- never!

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