The Advertising War Is Over and Google Won

By Tim Beyers – Oct 22, 2013 at 3:00PM

NASDAQ: GOOGL

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All digital advertising is now contextual.

Every advertising-dependent Web business is stealing something from Google (GOOGL -1.97%), Fool contributor Tim Beyers says in the following video.

Include Twitter (TWTR) on the list. Last week, the social network hired away J.J. Hirschle from Google in order to boost contextual ad revenue from retailers. The move comes on the heels of Yahoo! bringing contextual "Stream Ads" to all its services.

In simpler terms, Tim says, the advertising war is over and Google won. Its method for delivering ads in context via search or email or a news feed is now the model for marketing products and services online, Tim argues. Do you agree? If so, do you also expect to see fewer display ads? Please watch the video to get Tim's full take and then leave a comment to let us know where you stand.

Fool contributor Tim Beyers is a member of the Motley Fool Rule Breakers stock-picking team and the Motley Fool Supernova Odyssey I mission. He owned shares of Apple and Google at the time of publication. Check out Tim's web home and portfolio holdings or connect with him on Google+, Tumblr, or Twitter, where he goes by @milehighfool. You can also get his insights delivered directly to your RSS reader.

The Motley Fool recommends Amazon.com, Apple, Facebook, Google, and Yahoo!. The Motley Fool owns shares of Amazon.com, Apple, Facebook, and Google. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.