Tech giant Apple's (NASDAQ:AAPL) long-awaited and much discussed entry into the smart TV market is, well, still mere discussion today.

After releasing the most recent updates to its iPhone line of smartphones in September, Apple once again dominated the global tech storylines this week when it unveiled the most recent editions to its iPad line of tablets. And while each of these moves are net positives as Apple prepares to head into the holiday quarter that accounts for the greatest percentage of its annual sales, it still lacks a new product line to fuel the next wave of its growth.

Circling back to the TV discussion, many believe Apple has both a smart TV and a smartwatch in the works. And while we're starting to see smartwatches from other tech and apparel names hit the market, a smart television would be the greater revenue opportunity for Apple.

This week, one analyst firm made waves by making some very bold and very specific claims regarding Apple's television plans, saying, among other things, that it was no less than a year away. In this video, tech and telecom analyst Andrew Tonner discusses the rumors, and how investors should think about Apple TV's potential.

Fool contributor Andrew Tonner owns shares of Apple. Follow Andrew and all his writing on Twitter at @AndrewTonnerThe Motley Fool recommends Apple. The Motley Fool owns shares of Apple. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.