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Tech giant Apple's (NASDAQ: AAPL ) long-awaited and much discussed entry into the smart TV market is, well, still mere discussion today.
After releasing the most recent updates to its iPhone line of smartphones in September, Apple once again dominated the global tech storylines this week when it unveiled the most recent editions to its iPad line of tablets. And while each of these moves are net positives as Apple prepares to head into the holiday quarter that accounts for the greatest percentage of its annual sales, it still lacks a new product line to fuel the next wave of its growth.
Circling back to the TV discussion, many believe Apple has both a smart TV and a smartwatch in the works. And while we're starting to see smartwatches from other tech and apparel names hit the market, a smart television would be the greater revenue opportunity for Apple.
This week, one analyst firm made waves by making some very bold and very specific claims regarding Apple's television plans, saying, among other things, that it was no less than a year away. In this video, tech and telecom analyst Andrew Tonner discusses the rumors, and how investors should think about Apple TV's potential.
The bigger picture for Apple
As Apple proved once again with its latest iPhones, it has a long history of cranking out revolutionary products... and then creatively destroying them with something better. Read about the future of Apple in the free report, "Apple Will Destroy Its Greatest Product." Can Apple really disrupt its own iPhones and iPads? Find out by clicking here.