Ford's F-150 EcoBoost Engine Proves Popular

Ford's F-Series and its EcoBoost engine are selling well. Photo Credit: Ford

When it comes down to profits for Detroit automakers, full-size pickup trucks are the key to mountains of cash. Analysts estimate that full-size pickups bring in the majority of Ford's (NYSE: F  ) and General Motors’ profits, so anything that helps sell pickups is huge. Here's good news for Ford investors: Its fuel-efficient EcoBoost engine seems to be doing just that.

Ford’s F-150 EcoBoost sales have reached 400,000 in the U.S. since its launch in February 2011, the company announced this week, and it continues to help F-Series sales surge, which are up 20% year to date. If F-Series sales top 50,000 in any given month, Ford considers it a solid month -- and sales have topped 60,000 for the last six consecutive months.

“Ford is delivering great fuel economy across our lineup, from EcoBoost in our F-150 and 15 other vehicles to our electrified vehicles,” said Doug Scott, Ford truck group marketing manager, in a press release. “Fuel economy is the No. 1 unmet need for truck customers, which is why the F-150 EcoBoost’s leading combination of fuel economy and capability is resonating so well.”

The F-150 and EcoBoost is resonating well with consumers, indeed. According to Ford, the F-Series is outselling its nearest competitor in the western U.S. market by 67%, where Ford says "housing and technology industries are driving truck sales"; the EcoBoost has proved a popular option, and has a take rate of 45%. Ford says that in the U.S. northwest, "F-150 customers choose EcoBoost 45% of the time compared to the national average of 38%."

Ford recently marked production of its 2 millionth EcoBoost engine. It was launched in 2009. Factory output averages more than 100,000 engines per month, up from 65,000 units in 2012, according to Ford.

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Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On November 15, 2013, at 1:31 PM, lem2004 wrote:

    Some of the articles I have read are saying they have had a lot of problems with the EcoBoost.

  • Report this Comment On November 16, 2013, at 11:11 AM, rdevignemb wrote:

    My F150 Ecoboost is good, don't get the mileage advertise but I'm averaging 15.4 mpg US. This is every gallon of gas that has gone into the vehicle since I purchased new. Which includes pulling a trailer with a bobcat or my boat occasionally, mostly city driving any idling I do to warm up the vehicle and I live Manitoba Canada. No problem pulling lots of power.

  • Report this Comment On December 04, 2013, at 10:07 AM, BigRiverRiding wrote:

    After living with the F150 Ecoboost for almost two years, I went with another brand. Always in the shop and broken. The condensation damage was undeniable and Ford still does not have a fix for this very serious and dangerous problem. After two sets of clogged catalytic mufflers and the bent rods with less than 10,000 miles that was it. Goodbye Ford. Without question this is the lowest quality vehicle made since WWII. Out of 20 of my former Ecoboost owner/friends only three went back to Ford and that was with a change to the 5.0; not a single one went back to the Ecoboost.

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