The 2015 Chevy Colorado Takes on Toyota's Tacoma

By John Rosevear – Nov 19, 2013 at 3:47PM

NYSE: TM

Toyota Motor

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GM is set to jump back into the mid-sized pickup segment with the all-new Chevy Colorado. A Motley Fool analyst looks at GM's opportunity.

The 2015 Chevy Colorado is shown -- under wraps -- with its full-sized Chevy siblings in this teaser photo released by GM. GM says that it will unveil the new Colorado in Los Angeles on Wednesday. Photo credit: General Motors Co.

Not long ago, a buyer seeking a mid-sized pickup had several strong choices. But Ford (F 0.69%) and General Motors (GM 1.20%) discontinued their entries, leaving the market to Toyota (TM -3.23%) and Nissan (NSANY -1.27%) while they focused their efforts on full-sized pickups.

But now, GM's coming back. The General says that it will unveil its all-new 2015 Chevy Colorado on Wednesday. As Motley Fool contributor John Rosevear reports in this video, the Colorado is aimed straight at Toyota's class-leading Tacoma -- and it could find a substantial market.

Fool contributor John Rosevear owns shares of Ford and General Motors. You can connect with him on Twitter at @jrosevear. The Motley Fool recommends Ford and General Motors. The Motley Fool owns shares of Ford. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.