In today's Black Friday edition of The Motley Fool's Investor Beat, host Alison Southwick, Fool analyst Jason Moser, and consumer expert Dayana Yochim break down the biggest stories in the retail sector as the 2013 holiday shopping season launches into high gear.

The holidays are a battlefield. Every year, companies like Wal-Mart, Best Buy, Target, and Amazon bring out bigger and better deals in the fight to be the first to your wallet. In the lead segment of today's Investor Beat, Jason and Dayana talk about the escalating gimmicks and deals retailers are rolling out this holiday season and which stores are the most desperate for your money.

Also, not content to sit by any longer and watch Amazon own online holiday sales, brick-and-mortar retailers like Wal-Mart, Nordstrom, and Best Buy are bringing the fight to Amazon's door. Dayana and Jason talk about where you can get the best deals online and which retailers are best positioned to grow their share of the online retail pie.

And finally, dear Santa: I want a skateboard... and shares of Urban Outfitters and Under Armour. Our analysts finish out the show by talking about their favorite stocks for the holiday.

Alison Southwick and Dayana Yochim have no position in any stocks mentioned. Jason Moser owns shares of and Under Armour. The Motley Fool recommends Urban Outfitters and Williams-Sonoma. It recommends and owns shares of and Under Armour. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.