How This Company Targets the Medical Device Market

Alere (NYSE: ALR  ) strengthened its standing in the mobile health market last year by acquiring MedApps. It kept the team intact and renamed it Alere Connect. Now Alere Connect, with less than 30 employees, is ramping up from 2,000 monitoring devices this year to more than 10,000 in 2014.

Motley Fool analysts Max Macaluso and Rex Moore were able to speak with Alere Connect CEO Kent Dicks at the recent mHealth Summit near Washington, D.C. When designing new products, does his company look at a particular therapeutic area first, or develop the technology first and then try to apply it to certain problems? In this segment of a four-part interview, Dicks explains that you must know your market before developing a device, and that he targets the 15% of the market that consumes 80% of health-care costs.

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