Big tech companies aren't the only ones watching CES this week; big banks like Bank of America and PNC could be embracing some of these new technologies.

In this segment of The Motley Fool's financials-focused show, Where the Money Is, banking analysts Matt Koppenheffer and David Hanson discuss the importance of user-experience, tracking foot traffic, and of course, Bitcoin.

David Hanson owns shares of PNC Financial Services and PNC Financial Services Group (Warrant). Matt Koppenheffer owns shares of Bank of America and PNC Financial Services. The Motley Fool recommends Bank of America. The Motley Fool owns shares of Bank of America and PNC Financial Services. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.