AOL Buying Web Personalization Company Gravity for $83 Million

NEW YORK (AP) -- AOL said Thursday that it reached a deal to buy Web content personalization company Gravity for an initial price of about $83 million.

As part of the deal, $7.7 million will be deferred and paid over two years after the deal closes. AOL said it also will acquire about $12 million of net operating losses, which is expected to result in a future cash tax benefit of $5 million.

The deal is expected to close in the first quarter of 2014.

Gravity helps personalize the Internet experience by applying a customized filter to the continuously growing volume of digital information. Its technology creates interest graphs based on individuals' interests, preferences and habits and allows publishers to offer readers a customized selection of editorial and advertising content.

AOL said the addition of Gravity will help it create more engaging, relevant and valuable experiences for consumers, advertisers and publisher partners.

link


Read/Post Comments (0) | Recommend This Article (0)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

DocumentId: 2806379, ~/Articles/ArticleHandler.aspx, 4/24/2014 11:51:55 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...


Advertisement