The Ups and Downs of Ford Motor Company

Shares of Ford were even after the company announced earnings. Here are the headwinds and tailwinds facing the company today.

Jan 29, 2014 at 8:00AM

Ford (NYSE:F) reported earnings today, and shares remained about even on the news. The company delivered its 18th-consecutive profitable quarter, and its fifth-consecutive quarter of top line growth. Top-line growth is an important indicator to look for as a sign of the overall economic climate, to know whether or not consumers are spending, so growth here is a good sign.

In this video, Motley Fool analyst Jason Moser takes a look at Ford's level of success in the U.S. and in various markets around the world. Despite the European market still dragging, Ford is strong today both in the U.S. and in the China-Asia Pacific-Africa markets. Jason attributes much of this strength to the company's restructured model, One Ford, conceived by CEO Alan Mulally.

It isn't all sunshine for the company, though. Jason sees the European sector of the business continuing to drag for an extended period, and he sees competitive pricing and shifts in the auto market overall as putting pressure on Ford this year. He sees limited if not flat top-line growth in the year ahead, as well as compressing margins. He also says that while the company is a strong holding if it's already in an investor's portfolio, the high costs of operating in this industry mean he isn't a buyer today.

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Jason Moser has no position in any stocks mentioned. Mark Reeth has no position in any stocks mentioned. The Motley Fool recommends Ford. The Motley Fool owns shares of Ford. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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