Does RadioShack's Splashy Super Bowl Spot Even Matter?

RadioShack (NYSE: RSH  ) was one of many companies participating in last night's "Ad Bowl," the unofficial contest among businesses vying for consumers' attention during the Super Bowl. The electronics retailer hit it big, according to USA Today's ad meter results, with its "Phone Call" spot ranking as consumers' fifth favorite commercial overall. Investors likewise embraced the ad from RadioShack, sending share upward today.

However, one cute commercial appealing to '80s nostalgia does not a viable business model make, argues Motley Fool analyst Jason Moser. The bottom line remains that RadioShack is suffering at the hands of giants like Wal-Mart and Amazon, as the electronics retailer has neither products nor services that differentiate it from them. Jason believes this splashy commercial shouldn't change anyone's mind about RadioShack's ongoing struggle.

Get a stock that will outlast Super Bowl hype
There's a huge difference between a good stock and a stock that can make you rich. The Motley Fool's chief investment officer has selected his No. 1 stock for 2014, and it's one of those stocks that could make you rich. You can find out which stock it is in the special free report "The Motley Fool's Top Stock for 2014." Just click here to access the report and find out the name of this under-the-radar company.


Read/Post Comments (1) | Recommend This Article (0)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On February 03, 2014, at 9:33 PM, neamakri wrote:

    IMHO this will give RSH a 2% boost for a little while. However, since they are not changing their business model it means nothing. This little boost will disappear.

    I worked at Radio Shack in the 80's; they had the business mindset from the 60's. This TV ad shows they are still 20 years behind.

    I state that the only thing keeping them solvent is cellphone residuals. Without that, kaput!

    Most Fools agree, as evidenced by the one star rating.

Add your comment.

DocumentId: 2820556, ~/Articles/ArticleHandler.aspx, 7/30/2014 1:47:54 PM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Today's Market

updated Moments ago Sponsored by:
DOW 16,843.66 -68.45 -0.40%
S&P 500 1,966.59 -3.36 -0.17%
NASD 4,451.81 9.11 0.21%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

7/30/2014 1:18 PM
RSH $0.64 Down -0.04 -5.85%
RadioShack CAPS Rating: *

Advertisement