Want to Sell Your Home? The Spring Selling Season May Be Coming Early This Year

Source: Images of Money

If you're considering selling your home in 2014, now is the time to get ready. Not next month, not next week, not tomorrow. Right now.

Why? Because buyers are already on the hunt.

The Internet is the new curb appeal
Last month will likely be remembered for polar vortexes, widespread snow, and historic traffic jams. Lost in the shuffle is that while American's were sitting inside trying to stay warm, they were looking at houses for sale on the Internet. 

Experian Marketing Services released its monthly most visited real estate website rankings earlier this week for web traffic in January. The results are eye popping.

Web traffic to real estate websites was up 25% from December to 364 million visits. Zillow (NASDAQ: ZG  ) led the way with over 57 million visits and Trulia (NYSE: TRLA  ) limped into second at over 30 million visits.

If you're considering selling and your home is not yet online, then every day you're missing out on thousands (or even millions) of potential buyers viewing your home. 

Even more incentive for buyers
Spring is coming, and that is certainly driving a lot of the interest in homes currently listed for sale. But there are other factors at play.

Mortgage rates have declined over the past month and are currently trending back toward 4% for traditionally structured, well qualified loans. This is a significant development for buyers, as interest rates are a huge driver of home affordability.

For example, a traditional 30 year, $150,000 mortgage at 4.5% would have a monthly payment of $760. If rates declined to 4.25%, the payment would change to $738.

For borrowers on the edge of qualifying for a mortgage, that $22 per month savings could make the difference between getting a loan approval or not. Over the life of the loan, that 0.25% difference saves the borrower $7,963!

For buyers, the time is now!
Buy low and sell high, right? For buyers, the time to buy low is quickly ending, creating a sense of urgency to buy now before prices rise too high or interest rates return to more historically normal levels.

According to CoreLogic and reported by, home prices in 2013 saw the largest percentage increase across the board since 2005, north of 11% as of December. The appreciation was most pronounced in the states that were hit hardest in the real estate collapse: Nevada rose 23.9%, California 19.7%, and Michigan 14% rounding out the top three.

Buyers are ready. Are you?
The spring selling season will be in full swing sooner than you think. Rates are low, there is urgency to buy now, and buyers are already coming out of their winter slumber. If you're planning to sell you home in 2014, you need to be ready now. Don't miss out on the perfect, well qualified buyer because you waited a moment too long.

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Read/Post Comments (8) | Recommend This Article (88)

Comments from our Foolish Readers

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  • Report this Comment On February 20, 2014, at 5:39 PM, 4gimmeabreak wrote:


  • Report this Comment On February 20, 2014, at 6:19 PM, 4gimmeabreak wrote:

    Lets be honest, the main reason the agent is pushing to get a signature on a listing in the winter time, is to get that signaure before the seller changes his/her mind. Or worse, list with someone else. Would you recommend selling a sports car convertible thats covered in snow? What about cottages? List it in January? The same reasoning no one pushes fur coats in the summer. Then why list a property that is covered in snow hiding a cedarshake roof, beautiful inground pool, parklike landscaping and a yard teaming with nature. The buyer isn't going to get excited about that. And we all know the longer a property is on the market in winter, the less it's worth in the spring. Unfortunately, agents put themselves first, their clients second.

  • Report this Comment On February 21, 2014, at 11:02 AM, jOKER2000 wrote:

    4gimme, obviously you speak from a position of ignorance and hatred. Main point, most agents care about their clients first, second, and third. There are bad apples in every industry, but your statement is purely idiotic.

    Next, just because we get a listing agreement now, doesn't mean we plan to list it immediately. A solid top level agent plans marketing, price point, strategy, to name a few things before we place a home on the market.

    It is better to be prepared than to rush a listing any time of year. So, why wouldn't smart agents get their clients in line to have the highest exposure of the year to Buyers for the client's home.

    Think and do some research before you spew inane statements in the future. You don't make Realtors look bad, only yourself. Now that is honesty.

    To recap, the main reason Selling Agents market to their clients to sell their home, is to get the Seller max exposure and therefore, the best chance at the highest price for the home. Here endeth the lesson.

  • Report this Comment On February 21, 2014, at 1:45 PM, 4gimmeabreak wrote:

    So Joker2000

    I see your aka is befitting.

    You must be the man that has the ad in the paper.

    "For sale 97 Corvette convertible, covered in snow and ice at the moment. You won't be able to enjoy this car at this time or even drive it for 6 months. BUT, you can buy it today."

    Advertise and promote all you want.

    It's still covered in snow!

  • Report this Comment On February 21, 2014, at 2:57 PM, jOKER2000 wrote:

    You understand nothing about what you are talking about, nor how the process really works via reputable Realtors/Companies.

    The advertising and promoting begins in conjunction with the listing going active. Not always once you get a listing agreement, like in this scenario.

    Your lame attempts are humor/sarcasm, are simply sad and juvenile. You are probably the type that thinks Realtors are unnecessary, then does a FSBO on your own, then sells the home in 3 weeks more time(19 days to be exact) and for 19% less money, to supposedly save a buck, when really losing 13% net in the end on moronic principle. Those facts are from NAR(National Association of Realtors) 2012, as 2013 figures have not been posted yet. So, not my opinion, just reality.

    P.S. I do not sell cars.

    P.S. Please don't come to the gun fight with a knife.

  • Report this Comment On February 21, 2014, at 5:48 PM, LipsMalloy wrote:

    What a timely article! I'm goingto share it with my agents. I am madly preparing both my houses for sale, and one is a snow property. It is a year round resort area, but most people go for the skiing, so snow is good! That's when most prospective buyers are in the area.

    I'm pretty sure Corvette owners garage their cars, btw.

  • Report this Comment On August 07, 2014, at 11:06 AM, jessievera wrote:

    My husband and I want to sell our home. We are not in a rush and so we would like to it during the best time. I really enjoyed your post and we might just end up trying to sell ours during the spring time. We saw many homes for sale that were successful during the spring.

    Jessie |

  • Report this Comment On October 30, 2014, at 3:01 PM, calebhart54 wrote:

    I didn't know there was a good time of the year to sell your house so quickly. It makes sense that you would want to sell in the spring because that's when things are heating up and projects are starting to happen. I have a house that I've been thinking about selling. Maybe I'll put it up on the market next year.

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