Consumers see Square at nearly every farmer's market, but now they are likely to see company behind the white check-out attachment at their local Whole Foods (NASDAQ:WFM). As Square partners with more national retailers, what does this mean for eBay's PayPal unit and Amazon's plans to enter the payments space.

In this segment of The Motley Fool's financials-focused show, Where the Money Is, banking analysts Matt Koppenheffer and David Hanson discuss the partnership, why it's good news for Visa (NYSE:V) and MasterCard (NYSE:MA), and what they think will happen in the long-term.

John Mackey, co-CEO of Whole Foods Market, is a member of The Motley Fool's board of directors. David Hanson owns shares of Whole Foods Market. Matt Koppenheffer owns shares of Amazon.com. The Motley Fool recommends Amazon.com, eBay, MasterCard, Visa, and Whole Foods Market. The Motley Fool owns shares of Amazon.com, eBay, MasterCard, Visa, and Whole Foods Market. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.