Although neither company is commenting officially on the deal, The Wall Street Journal is reporting that Apple (NASDAQ:AAPL) is in talks with Comcast (NASDAQ:CMCSA) over a streaming TV service that would use an Apple set-top box. The deal would give Apple priority treatment for its content on Comcast's network.

In this segment from Monday's edition of Investor Beat, host Chris Hill and Motley Fool analysts Matt Argersinger and Taylor Muckerman discuss what each side would get out of the deal. While such an agreement would be a clear win for Apple, helping the company break into a space it has wanted to be in for years, the benefits aren't so clear for Comcast. The guys also discuss how the massive proposed deal for Comcast to buy Time Warner Cable (NYSE:TWC) plays into this arrangement, and just how likely that behemoth acquisition is to get past regulators.

Chris Hill and Taylor Muckerman have no position in any stocks mentioned. Matthew Argersinger owns shares of Apple and Netflix and has options on Apple. The Motley Fool recommends and owns shares of Apple, Google, and Netflix. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.