How Box Sets Itself Apart

Box faces intense competition from much larger rivals. Can it play ball with the big wigs?

Mar 25, 2014 at 4:20PM

Cloud storage may not sound like an exciting business, but Box sets itself apart by turning its enterprise storage service into a serviceable platform. Not only does the company integrate with numerous popular third-party services such as salesforce.com and NetSuite, but it also has tens of thousands of developers using its APIs to build upon the Box platform.

That has helped Box carve out a piece of the market at the expense of larger rivals like EMCIBM, and Microsoft. On the consumer side, Google and Apple also compete heavily, but companies like Box and Dropbox can increase switching costs by creating sticky services. Once upon a time, Apple tried to acquire Dropbox only to be turned down. There is a possibility that a larger diversified IT provider could see value in acquiring Box at some point in the future if Box continues to succeed.

In this segment of Tech Teardown, Erin Kennedy discusses Box's platform strategy with Evan Niu, CFA, our tech and telecom bureau chief.

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Erin Kennedy owns shares of Apple. Evan Niu, CFA owns shares of Apple. Evan Niu, CFA has the following options: long January 2015 $460 calls on Apple and short January 2015 $480 calls on Apple. The Motley Fool recommends Apple, NetSuite, and Salesforce.com. The Motley Fool owns shares of Apple, EMC, International Business Machines, and Microsoft. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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