When looking at credit card stocks, many investors immediately gravitate toward the biggest players in the space, often overlooking Discover (NYSE:DFS). But in this video from Thursday's Where the Money Is, Motley Fool financial analyst Matt Koppenheffer throws his vote of confidence behind the stock, and gives investors several reasons why he sees it as a buy today.

Matt cites the company's brand strength, its discplined lending culture, and its management team's long-term track record of success.

David Hanson owns shares of American Express. Matt Koppenheffer has no position in any stocks mentioned. The Motley Fool recommends American Express, MasterCard, and Visa. The Motley Fool owns shares of MasterCard and Visa. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.