Tesla Motors Inc Should Watch Germany, Not Detroit for Competition

Detroit can't seem to get electric vehicles right. The Chevy Volt by General Motors (NYSE: GM  ) is only half electric and isn't inspirational for the high-end market that can go electric. The Nissan Leaf would leave even the shortest commuter with range anxiety. And the Ford (NYSE: F  ) Focus Electric doesn't quite provide enough range or excitement to be a real competitor. 

While Detroit leaves the high end of the EV market to Tesla Motors (NASDAQ: TSLA  ) , instead focusing on cheaper models, there's one company building the capability to compete in the top end of the market. BMW's (NASDAQOTH: BAMXY  ) i-series is the first step into the EV market, and it brings performance and new technology to the equation. 

The i3 is BMW's longer-range, lower-cost model, while the i8 is a hybrid that can perform with the Model S in almost any performance category. There's no doubt Tesla has a head start on BMW, but this is an auto giant with a loyal following and if it keeps pouring money into developing EVs it will be the first major competitor to Tesla's dominance. 

Below, Motley Fool contributor Travis Hoium discusses why Tesla should watch BMW and how this is just the beginning of competition in the EV market. 

America's plan to take the crown back from China
For the first time since the early days of this country, we’re in a position to dominate the global manufacturing landscape thanks to a single, revolutionary technology: 3D printing. Although this sounds like something out of a science fiction novel, the success of 3D printing is already a foregone conclusion to many manufacturers around the world. The trick now is to identify the companies -- and thereby the stocks -- that will prevail in the battle for market share. To see the three companies that are currently positioned to do so, simply download our invaluable free report on the topic by clicking here now.


Read/Post Comments (3) | Recommend This Article (0)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On March 31, 2014, at 7:23 AM, haaggus wrote:

    I doubt anyone looks at Detroit and thinks "competition."

  • Report this Comment On March 31, 2014, at 4:15 PM, bobbleheadguru wrote:

    Huh?

    "Detroit can't seem to get electric vehicles right."

    (The Chevy Volt is made in Detroit.)

    My FOUR questions to counterpoise your statement:

    1. Then why did the Volt outsell ALL other plugins in 2011 AND 2012 AND 2013.

    2. Why did the Chevy Volt outsell the Prius in its first three years (when it first launched)? Prius is now the #3 nameplate worldwide.

    3. Why does Chevy Volt have the #1 Customer Satisfaction for ANY car under $50K in 2011 AND 2012 AND 2013?

    4. Why is GM now generating $1,000,000,000 per year in revenue from the Volt, ELR, Spark and Ampera?

  • Report this Comment On April 01, 2014, at 2:12 AM, ABC123McCarthy wrote:

    This is very interesting...

    Germany has been leading the world in their green initiatives and has been the most successful in reducing their carbon footprint.

    This is partially due to the high prices of fossil fuels but also largely due to their cultures ability to recognize the need for change.

    BMW is a great vehicle and it will be interesting to see what steps Elon Musk takes in the next few months to combat the extended range that the i8 is stated to have.

    As for my opinion,

    Elon Musk is an innovator, hard worker, and most importantly he is competitive. You don't teach yourself computer programming unless you have an innate drive to be successful. If I had to pick a company to go 'all in' on as of right now, it is Tesla.

    Only time (and technological innovations) will tell....

Add your comment.

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2894781, ~/Articles/ArticleHandler.aspx, 10/22/2014 4:25:28 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Apple's next smart device (warning, it may shock you

Apple recently recruited a secret-development "dream team" to guarantee its newest smart device was kept hidden from the public for as long as possible. But the secret is out. In fact, ABI Research predicts 485 million of this type of device will be sold per year. But one small company makes Apple's gadget possible. And its stock price has nearly unlimited room to run for early-in-the-know investors. To be one of them, and see Apple's newest smart gizmo, just click here!


Advertisement