3D Systems Corporation and Staples Inc. Add In-Store 3-D Printing to Partnership

3D Systems (NYSE: DDD  ) and Staples (NASDAQ: SPLS  )  today announced a partnership that will give customers at individual Staples stores in New York City and Los Angeles access to 3-D printing capabilities.

Source: 3D Systems.

The two locations will allow for "an immersive 3D printing experience," which will give customers the ability to use 3-D hardware to print and create personalized products, according to a 3D Systems press release. In addition, customers can bring pre-made files and designs to have them printed in-store.

"Staples' established reputation as a leader in home office and small business solutions makes them an ideal partner for testing out live, consumer-facing 3D print services," 3D Systems Vice President Rajeev Kulkarni said in the announcement. "We have been thrilled with the retail experience and response from our audience, and the difference it makes being able to see, touch and experience 3D printing."

The press release noted that the centers will allow for both individuals and small-business customers to be educated further surrounding 3-D printing. They'll also be able to use software that will provide design and creativity functionality and have access to a 3DMe photo booth that can capture customers' facial images to create for things like personalized figurines.

"3D printing offers enormous potential for small businesses, and by using Staples, they can print with the technology without having to invest in it," Damien Leigh, Staples senior vice president of business services, added in the release. "The test with 3D Systems will help us learn about our customers' needs for a local 3D printing service, and how Staples can help them make more happen for their business through 3D printing."

The two stores will each have an on-site expert from 3D Systems, as well trained Staples associates to give customers greater understanding and guidance as they create a 3-D product. This announcement narrowly precedes the one-year anniversary of Staples announcing it would be the first major retailer to provide customers the ability to purchase the Cube printer from 3D Systems.

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  • Report this Comment On May 09, 2014, at 8:05 PM, Hansen wrote:

    Hewlett-Packard Company (HPQ) is expected to enter the 3D printing market in year 2014 that will hurt the margins of established companies like 3D Systems http://bit.ly/1oeXYtE

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