Why Investors Should Worry About the Chink in Tesla Motors Inc.'s Armor

How could this one thing reverse Tesla's fortunes?

Apr 17, 2014 at 7:04PM

Orders continue to pour in to Tesla Motors (NASDAQ:TSLA) for its electric vehicles. The company literally can't produce its cars fast enough. Tesla doesn't spend a dime on direct advertising, endorsements, or sponsorships, but word of mouth alone does a fantastic job of exciting consumers and accelerating demand. Despite this, Fools should practice caution because this story could end suddenly in a sudden stampede for one very particular reason.

U
Source:  Tesla Motors

Everybody take your seat
One great selling point that entices consumers and keeps them on the edges of their seats is the feeling that the cars are safe. Consumer Reports gave the Tesla Model S the highest ranking for safety it has ever awarded. Recall that both the German Federal Motor Transport Authority and the U.S. National Highway Traffic Safety Administration each conducted an investigation into the safety of the Model S. In both cases, no defects were found.

CEO Elon Musk and the company often boast that its cars have yet to see a single accident resulting in a death or major injury -- Tesla is the only auto manufacturer who can say that. This is despite, at last count, the total miles driven by its vehicles have surpassed 200 million. Musk put it well on CNBC when he stated, "People realize that our car is in fact the safest car on the road. It has the lowest probability of injury of any car."

Sounds great, right? For now.

The sold-out show
At the time of the Model S fires and the media frenzy that followed after, it seemed as though there could be no such thing as bad publicity for Tesla. The company went on to raise guidance and then still blast ahead of analysts' estimates for that quarter. Tesla had originally guided for "slightly under" 6,000 vehicles delivered; instead, the figure came in a hair under 6,900.

As usual, even though Tesla was able to boost production due to more key parts coming in than expected, demand was higher than Tesla's production could possibly keep up with. By all accounts, the car fires and the negative headlines failed to cool down red-hot demand.

Or did it?

Screaming fire in the crowded theater
During the most recent conference call, Andrea James of Dougherty & Company asked Musk if the "media firestorm" was measurable at all. Musk immediately responded, "Yes. So at first, we saw a significant drop in demand, and we were quite worried about it." Whoa! Significant drop in demand? Musk worried? Maybe Tesla isn't invincible after all.

Musk continued, "Consumers came to understand that this was really kind of a media-driven thing and not a real danger with the car, they -- our sales improved steadily since then and have continued to improve since that initial news."

Musk credits social media of all things for doing the job of helping the company recover. It's not like the company responded with commercials during the Super Bowl since, again, it doesn't pay for any advertising. However, the conference call was the first admission of a weakness in demand to the point of worrying management.

The dangerous stampede
To again quote Musk, "The fans are flamed literally by the media." That begs the question: What will happen when there finally is a death or a serious injury in a Tesla vehicle where there is any suspicion that it was due to a failure of the car's technology such as the battery, the software, or something else? As Musk points out, the problem isn't in any danger posed by the car's batteries but the flames fueled by the media. The response to the first major accident involving a Tesla vehicle could dwarf the previous "significant drop in demand" seen with the fires. Any panic by consumers would hit doubly hard because Tesla is actually producing supply at levels closer to meeting its demand.

Tesla is a crowded trade for which perfection is already priced in. Based on this year's current estimates of $1.80 earnings per share, Tesla trades with a P/E well over 100. Fools with only the highest risk tolerance should even consider Tesla as an investment. It may be one bad accident away from a possible crash in fundamental demand and a much cheaper stock price due to its ultra-rich valuation.

Take advantage of this little-known tax "loophole"
Recent tax increases have affected nearly every American taxpayer. But with the right planning, you can take steps to take control of your taxes and potentially even lower your tax bill. In our brand-new special report "The IRS Is Daring You to Make This Investment Now!," you'll learn about the simple strategy to take advantage of a little-known IRS rule. Don't miss out on advice that could help you cut taxes for decades to come. Click here to learn more.

Nickey Friedman has no position in any stocks mentioned. The Motley Fool recommends Tesla Motors. The Motley Fool owns shares of Tesla Motors. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Money to your ears - A great FREE investing resource for you

The best way to get your regular dose of market and money insights is our suite of free podcasts ... what we like to think of as “binge-worthy finance.”

Feb 1, 2016 at 5:03PM

Whether we're in the midst of earnings season or riding out the market's lulls, you want to know the best strategies for your money.

And you'll want to go beyond the hype of screaming TV personalities, fear-mongering ads, and "analysis" from people who might have your email address ... but no track record of success.

In short, you want a voice of reason you can count on.

A 2015 Business Insider article titled, "11 websites to bookmark if you want to get rich," rated The Motley Fool as the #1 place online to get smarter about investing.

And one of the easiest, most enjoyable, most valuable ways to get your regular dose of market and money insights is our suite of free podcasts ... what we like to think of as "binge-worthy finance."

Whether you make it part of your daily commute or you save up and listen to a handful of episodes for your 50-mile bike rides or long soaks in a bubble bath (or both!), the podcasts make sense of your money.

And unlike so many who want to make the subjects of personal finance and investing complicated and scary, our podcasts are clear, insightful, and (yes, it's true) fun.

Our free suite of podcasts

Motley Fool Money features a team of our analysts discussing the week's top business and investing stories, interviews, and an inside look at the stocks on our radar. The show is also heard weekly on dozens of radio stations across the country.

The hosts of Motley Fool Answers challenge the conventional wisdom on life's biggest financial issues to reveal what you really need to know to make smart money moves.

David Gardner, co-founder of The Motley Fool, is among the most respected and trusted sources on investing. And he's the host of Rule Breaker Investing, in which he shares his insights into today's most innovative and disruptive companies ... and how to profit from them.

Market Foolery is our daily look at stocks in the news, as well as the top business and investing stories.

And Industry Focus offers a deeper dive into a specific industry and the stories making headlines. Healthcare, technology, energy, consumer goods, and other industries take turns in the spotlight.

They're all informative, entertaining, and eminently listenable. Rule Breaker Investing and Answers are timeless, so it's worth going back to and listening from the very start; the other three are focused more on today's events, so listen to the most recent first.

All are available for free at www.fool.com/podcasts.

If you're looking for a friendly voice ... with great advice on how to make the most of your money ... from a business with a lengthy track record of success ... in clear, compelling language ... I encourage you to give a listen to our free podcasts.

Head to www.fool.com/podcasts, give them a spin, and you can subscribe there (at iTunes, Stitcher, or our other partners) if you want to receive them regularly.

It's money to your ears.

 


Compare Brokers