Baidu Inc. (ADR) Earnings: What Investors Should Watch For

Shares of search powerhouse Baidu (NASDAQ: BIDU  ) have bounced back nicely from what were now recognized as ridiculous lows roughly one year ago. However, over the past several days, things haven't been as cheery for the Google (NASDAQ: GOOG  ) (NASDAQ: GOOGL  ) of China.

As part of the broader rout we've seen hit high-growth or technology stocks like Google, shares of Baidu have sagged more than 10% in the past six weeks, ahead of its coming earnings report on Thursday, April 24.

So, what should investors be on the lookout for when Baidu reports? Let's take a look.

The "Google of China" reports
As a the Google references should imply, Baidu's growth trajectory is the stuff dreams are made of, and expect that fact to be once again reiterated in its coming report.

As we've seen once again with Google's report last week, sales at Baidu should also surge. However, Baidu is likely to endure the same kind of profit constraints that recently alarmed Google investors as well, and Google and Baidu both need to develop new ways to crack the code in terms of monetizing their budding mobile ad empires.

In the following video, tech and telecom specialist Andrew Tonner discusses what investors should watch for when Baidu reports earnings later this week.

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