Google's Next Big Bet: Beat Apple at Its Own Game

A plan to emphasize design in everything Google does is set to emerge at the annual I/O developer conference.

Apr 23, 2014 at 8:00PM

Who says that Apple (NASDAQ: AAPL) has a monopoly on design sensibility? Google (NASDAQ:GOOGL)(NASDAQ:GOOG) plans to emphasize design as a theme of this June's I/O developer conference in San Francisco. Fool contributor Tim Beyers explains the implications in the following video.

Jon Wiley, who leads design for Google search, told TechCrunch that I/O would feature "a really big push around design." That includes sessions and workshops that seem aimed at positioning Google wares as on par to Apple's branded gear.

Changing minds won't be easy, especially given Apple's reputation for leading-edge industrial design. Yet work has already begun. A series of "Design Minutes" videos released last week feature Google designers sharing their views of how beauty influences function in various products and services -- from search to Maps to Google Glass.

Tim says the effort is worthwhile on multiple levels. First, Google and Apple are increasingly competing for the same type of customer. Anything that erodes Apple's design edge is likely to be good for business. Second, and more broadly, these same everyday users want well-designed products that hide complexity while delivering a slew of advanced features. Meeting their needs requires a well-honed design sensibility, Tim argues.

Now it's your turn to weigh in. Do you think Google can compete with Apple on design, or is it time for CEO Larry Page to dream up a different strategy? Please watch the video to get the full story and then leave a comment to let us know your take, including whether you would buy, sell, or short Google stock at current prices.

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Tim Beyers is a member of the Motley Fool Rule Breakers stock-picking team and the Motley Fool Supernova Odyssey I mission. He owned shares of Apple and Google (A and C class) at the time of publication. Check out Tim's web home and portfolio holdings or connect with him on Google+Tumblr, or Twitter, where he goes by @milehighfool. You can also get his insights delivered directly to your RSS reader.

The Motley Fool recommend and own shares of Apple and Google (A and C class). Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

4 in 5 Americans Are Ignoring Buffett's Warning

Don't be one of them.

Jun 12, 2015 at 5:01PM

Admitting fear is difficult.

So you can imagine how shocked I was to find out Warren Buffett recently told a select number of investors about the cutting-edge technology that's keeping him awake at night.

This past May, The Motley Fool sent 8 of its best stock analysts to Omaha, Nebraska to attend the Berkshire Hathaway annual shareholder meeting. CEO Warren Buffett and Vice Chairman Charlie Munger fielded questions for nearly 6 hours.
The catch was: Attendees weren't allowed to record any of it. No audio. No video. 

Our team of analysts wrote down every single word Buffett and Munger uttered. Over 16,000 words. But only two words stood out to me as I read the detailed transcript of the event: "Real threat."

That's how Buffett responded when asked about this emerging market that is already expected to be worth more than $2 trillion in the U.S. alone. Google has already put some of its best engineers behind the technology powering this trend. 

The amazing thing is, while Buffett may be nervous, the rest of us can invest in this new industry BEFORE the old money realizes what hit them.

KPMG advises we're "on the cusp of revolutionary change" coming much "sooner than you think."

Even one legendary MIT professor had to recant his position that the technology was "beyond the capability of computer science." (He recently confessed to The Wall Street Journal that he's now a believer and amazed "how quickly this technology caught on.")

Yet according to one J.D. Power and Associates survey, only 1 in 5 Americans are even interested in this technology, much less ready to invest in it. Needless to say, you haven't missed your window of opportunity. 

Think about how many amazing technologies you've watched soar to new heights while you kick yourself thinking, "I knew about that technology before everyone was talking about it, but I just sat on my hands." 

Don't let that happen again. This time, it should be your family telling you, "I can't believe you knew about and invested in that technology so early on."

That's why I hope you take just a few minutes to access the exclusive research our team of analysts has put together on this industry and the one stock positioned to capitalize on this major shift.

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David Hanson owns shares of Berkshire Hathaway and American Express. The Motley Fool recommends and owns shares of Berkshire Hathaway, Google, and Coca-Cola.We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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