In this edition of The Motley Fool's "Ask a Fool" series, Motley Fool analysts Jason Moser and Brendan Mathews take a question from a reader who asks: "Amazon.com (NASDAQ:AMZN) continues to fall. Is it time to load up?"

Jason and Brendan both like Amazon.com, and they agree it's certainly more attractive after the recent pullback. Brendan points out that the company's got a great opportunity for growth, a brilliant CEO in Jeff Bezos, and plenty of opportunities in new businesses, like Amazon Web Services. But, neither Jason nor Brendan would suggest "loading up" and taking a huge position. Amazon.com has plenty of upside potential; but it's also a risky stock. Both agree, for that reason, it's worth buying shares; but it's not something that you'd bet a huge chunk of your portfolio on.

Brendan Mathews owns shares of Amazon.com. Jason Moser owns shares of Amazon.com. The Motley Fool recommends Amazon.com. The Motley Fool owns shares of Amazon.com. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.