As developed smartphone markets mature, tech powerhouse Apple (NASDAQ:AAPL) has shifted its strategy to emerging markets to help continue to expand its burgeoning bottom line.
And when it comes to emerging markets and Apple, China still reigns supreme, having generated roughly 20% of Apple's total revenue in its most recent quarter.
Yet while it can't hold a candle to any of Apple's major markets today, the booming Indian smartphone market will become an increasingly important driver of smartphone shipments. With that in mind, Apple recently made yet another move in hopes of tapping into the Indian smartphone boom.
Apple doubles down on India
As a brand that stakes its claim firmly at the high end of the smartphone market, Apple might not seem the most natural fit in a smartphone market like India's, where the average selling price of a smartphone sits below $200. But in an effort to help continue its ongoing push into India, Apple recently launched the relatively low-cost (for Apple that is) 8GB version of its iPhone 5c, which it unveiled earlier this year.
In the following video, tech and telecom specialist Andrew Tonner looks at Apple's recent push into India's smartphone market in greater detail.
How to play Apple's next game-changing device
Apple recently recruited a secret-development "dream team" to guarantee that its newest smart device was kept hidden from the public for as long as possible. But the secret is out, and some early viewers are even claiming that its everyday impact could trump the iPod, iPhone, and the iPad. In fact, ABI Research predicts that 485 million of these devices will be sold per year. But one small company makes this gadget possible. And its stock price has nearly unlimited room to run for early in-the-know investors. To be one of them, and to see Apple's newest smart gizmo, just click here!
Andrew Tonner owns shares of Apple. The Motley Fool recommends and owns shares of Apple. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.