People are changing in the way they surf the Internet.
Recent research suggests that users are increasingly using mobile devices to initiate their Internet searches, with advertising mobile search spending expected to triple within the next four years. Users are also moving away from search engines such as Google (NASDAQ:GOOGL), with a preference for using search applications to find what they're looking for.
In the following video, Rule Breakers analyst Simon Erickson and Stock Advisor analyst Jason Moser explain why Yelp (NYSE:YELP) could be a likely winner from the combination of these two megatrends.
Alison Southwick, Jason Moser, and Simon Erickson have no position in any stocks mentioned. The Motley Fool recommends Google (A and C shares) and Yelp and owns shares of Google (A and C shares). Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.