In an effort to bolster its 3-D printed food offerings, 3D Systems (NYSE:DDD) acquired The Sugar Lab, a start-up focused on creating customized 3-D printed confections, last September. 3D Systems has since unveiled the ChefJet and ChefJet Pro, two professional-grade sugar 3-D printers, which are expected to ship later this year. Targeting a wide range of culinary applications, the ChefJet series of printers are aimed at making 3D Systems a more serious player in the 3-D printed food space. Although it's too early to assess 3D Systems' market opportunity in dollars, it's clear that high-end restaurants, event planners, bakeries, cruises ships, and culinary aficionados are the intended target market for 3D Systems' upcoming food products.
In the following video, 3-D printing specialist Steve Heller asks Liz von Hasseln, co-founder of The Sugar Lab and creative food director at 3D Systems about the applications that 3D Systems' upcoming ChefJet series of 3-D printers will target. Going forward, 3D Systems investors should watch to see if the strong excitement around 3-D printed food actually translates into strong sales, and whether it could have a meaningful impact on 3D Systems' overall business.
Steve Heller owns shares of 3D Systems. The Motley Fool recommends 3D Systems. The Motley Fool owns shares of 3D Systems. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.