IBM (NYSE:IBM) is a massive company, but it's facing a growth problem.
Big Blue rang up a whopping $100 billion of sales last year, but their top line seems to be stuck in idle. Revenue hasn't budged in the past decade, largely due to declines in the company's services segment. Investors, all-too aware that cost-cutting can only last for so long, are anxious for some form of growth to stoke future returns.
To solve that, the company once again looks to its enterprise customers for the answer. On Tuesday, IBM signed a new partnership with Apple (NASDAQ:AAPL), which will pre-install several IBM enterprise software applications onto Apple mobile devices.
The move makes a lot of sense. "Bring Your Own Device" initiatives are spurring the adoption of Apple's products in the workplace. Throw in IBM's decades of experience in developing software, and this just might be a win-win-win -- for the companies, their customers, and investors.
In this edition of Stocks on Our Radar, Rule Breakers analyst Simon Erickson and Stock Advisor analyst Sara Hov discuss the new partnership and the implications for both Apple and IBM shareholders.
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Sara Hov owns shares of Apple. Simon Erickson owns shares of Apple. The Motley Fool recommends Apple. The Motley Fool owns shares of Apple and International Business Machines. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.