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What's happening?
Shares of Urban Outfitters (URBN -1.05%) have dropped by 9% today after the youth-focused apparel retailer reported disappointing third-quarter earnings following Monday's closing bell.

Why it's happening
Urban Outfitters' revenue for the third quarter was 5% higher year over year at $814.5 million, which narrowly beat the consensus of $813 million. However, a discount-focused retail strategy decimated Urban Outfitters' earnings, which dropped by a third from last year's $0.47 per share result to a mere $0.35 in the third quarter. This was well below Wall Street's expectation for $0.41 in EPS. Gross margin fell from 37.8% a year ago to 34.8% today, and Urban Outfitters CEO Richard Hayne said that he was "disappointed by the results at the Urban Outfitters brand," which endured a 7% decline in same-store sales. The company's best performance came from its wholesale segment, which grew its revenue by 26% year over year. However, that won't be enough to offset the weak same-store sales Urban Outfitters foresees for the fourth quarter now in progress.