Track the companies that matter to you. It's FREE! Click one of these fan favorites to get started: Apple; Google; Ford.



Double Feature at IMAX

Don't let it get away!

Keep track of the stocks that matter to you.

Help yourself with the Fool's FREE and easy new watchlist service today.

New deals for IMAX (Nasdaq: IMAX  ) installations are coming so quickly, that the cinematic superstar is now announcing them two at a time.

A pair of press releases yesterday details IMAX's growing global appeal. The first deal is a stateside one, as IMAX will be teaming up with Rave -- the country's fifth largest exhibitor -- to open 13 digital systems between now and next year.

Korea's leading exhibitor also inked a joint-venture partnership yesterday, with plans to open 15 IMAX screens in China. It's IMAX's largest theater deal in Asia.

IMAX has signed deals for 168 installations this year, a far cry from the 35 system signings through all of last year. Even the 28 screens that were tossed yesterday into the company's growing backlog of future orders rival the total 2009 singings.

Exhibitors are turning to enhancing theatrical experiences to justify premiums. It's the obvious way to make the most of flattish attendance trends, without having to jack up the already insanely priced concessions even higher.

The move to offer moviegoers more bang for their celluloid buck has helped IMAX, sound specialist Dolby (NYSE: DLB  ) , and 3-D licensing leader RealD (NYSE: RLD  ) .

Theater operators don't have much of a choice. Digitally distributed piracy, narrowing release windows, and beefed up home theater systems find multiplex owners scrambling to up their game.

It doesn't end here. IMAX joined nanotechnology incubator Harris & Harris (Nasdaq: TINY  ) and several other investors in funding a financing round by Laser Light Engines today. IMAX is already a strategic partner with the company, working on a lighting system that is far brighter than the Xenon bulb traditionally used in 3-D projections.

Yes, even today's 3-D screenings -- blown up on IMAX -- isn't enough. Best Buy (NYSE: BBY  ) has been advertising 3-D flat screens heading into the critical holiday season. IMAX has some skin in that game, teaming up with Sony (NYSE: SNE  ) and Discovery (Nasdaq: DISCK  ) on a digital 3-D cable channel, but exhibitors will need to invest in making sure that their product is several steps ahead of what couch potatoes are getting.

IMAX, for one, is certainly moving pretty fast these days. After inking deals for 28 new systems yesterday, who knows what tomorrow will bring.

Would you be willing to pay an IMAX premium to see a movie? Please share your perspective in the comment box below.

Best Buy is a Motley Fool Inside Value selection. IMAX and Harris & Harris Group are Motley Fool Rule Breakers picks. Best Buy and Dolby Laboratories are Motley Fool Stock Advisor recommendations. Motley Fool Options has recommended buying calls on Best Buy. The Fool owns shares of Best Buy. Try any of our Foolish newsletter services free for 30 days. True to its name, The Motley Fool is made up of a motley assortment of writers and analysts, each with a unique perspective; sometimes we agree, sometimes we disagree, but we all believe in the power of learning from each other through our Foolish community.

Longtime Fool contributor Rick Munarriz is a movie buff, but doesn't own shares in any of the stocks in this story. He is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early. The Fool has a disclosure policy.

Read/Post Comments (1) | Recommend This Article (5)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On September 21, 2010, at 6:14 PM, brs975 wrote:

    15 whole screen for all of China - that should cover the market [1B+ people]. They are just peppering the news wires with 2 in the UK and a few in Asia..."New deals for IMAX (Nasdaq: IMAX) installations are coming so quickly, that the cinematic superstar is now announcing them two at a time" Do you own Dec 2010 calls on the stock?

Add your comment.

Compare Brokers

Fool Disclosure

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 1307680, ~/Articles/ArticleHandler.aspx, 10/26/2016 3:33:18 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Today's Market

updated 6 hours ago Sponsored by:
DOW 18,169.27 -53.76 -0.30%
S&P 500 2,143.16 -8.17 -0.38%
NASD 5,283.40 -26.43 -0.50%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

10/25/2016 4:00 PM
BBY $39.26 Down -0.20 -0.51%
Best Buy CAPS Rating: *
DISCK $25.47 Down -0.44 -1.70%
Discovery Communic… CAPS Rating: ****
DLB $50.02 Up +0.01 +0.02%
Dolby Laboratories CAPS Rating: ***
IMAX $30.78 Down -0.23 -0.74%
IMAX CAPS Rating: ****
RLD.DL $0.00 Down +0.00 +0.00%
RealD CAPS Rating: *
SNE $31.85 Down -0.29 -0.90%
Sony CAPS Rating: ***
TINY $1.29 Down -0.08 -5.84%
Harris and Harris CAPS Rating: **