Yahoo! Concentrates on the Creative

The management face of Yahoo! (Nasdaq: YHOO  ) continues to evolve, and the picture that is emerging more closely resembles an entertainment company than a technology outfit. The latest addition to the top brass suggests that the Internet giant's focus on original and exclusive content is growing.

On Tuesday, Yahoo! announced that it had appointed Lloyd Braun as head of the company's media and entertainment unit. Braun has long been in the traditional media field and most recently served as chairman for Disney's (NYSE: DIS  ) ABC Television Entertainment unit, where he headed up the development of several hit TV shows, including the critically acclaimed Lost.

In disclosing the news, Yahoo! explained how it expects to leverage Braun's expertise. COO Dan Rosensweig lauded Braun's connections as well as his "proven creative instincts" and remarked that he expects Braun will facilitate work with "creative partners to deliver exciting new content." Rosensweig further noted that "growing consumer demand for compelling content on the Internet and the rapid proliferation of broadband is an exciting growth opportunity for Yahoo!"

The Braun hiring isn't the first sign that the creative world is likely to be an important part of Yahoo!'s future. CEO Terry Semel himself previously led Time Warner's (NYSE: TWX  ) Warner Bros. What's more, this summer the company repositioned a top executive to concentrate exclusively on sealing advertising and content deals with the television and movie studios.

All of this focus on the creative side of things may herald a new stage in Yahoo!'s development. So far the firm has operated primarily as a channel for others' content, but that may not be the long-term vision. Yahoo!'s reported interest in MarketWatch (Nasdaq: MKTW  ) , which admittedly is not necessarily an entertainment property, is nevertheless a sign of the Internet powerhouse's willingness to venture into the business of developing original material. With Braun on board, Yahoo! may be thinking about taking that idea even further.

Fool contributor Brian Gorman is a freelance writer living in Chicago. He does not own shares of any companies mentioned here.


Read/Post Comments (0) | Recommend This Article (0)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 503173, ~/Articles/ArticleHandler.aspx, 12/20/2014 10:14:32 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...


Advertisement