Track the companies that matter to you. It's FREE! Click one of these fan favorites to get started: Apple; Google; Ford.



Yahoo! Goes for Laughs

Welcome to Yahoo! (Nasdaq: YHOO  ) , the home of comedy on the Web.

The Web giant hasn't yet won the right to make such a claim, but may be heading down that path. A Wall Street Journal article says that the firm has gained exclusive rights to distribute online animation company JibJab's next two video shorts. JibJab is best known for its "This Land" video that caricatured President Bush and Senator Kerry during the presidential election. Viewers called up that short and its sequel about 80 million times, according to Reuters.

The deal is another tangible sign that Yahoo! is exploring a different strategy than Google (Nasdaq: GOOG  ) and other search-based outfits. Yahoo! continues to try to keep the pace by matching the technology tools offered by competitors and improving its existing offerings, although the firm has frequently been behind Google in rolling out innovations. But lately, more of the focus seems to be on content. Rather than treating content as a commodity, Yahoo! appears willing to craft deals in order to get rights to certain offerings, particularly online video. The company's biggest agreement in this regard has been its deal with Mark Burnett Productions to air exclusive excerpts from The Apprentice, the hit TV show on General Electric's (NYSE: GE  ) NBC.

Arrangements like those with JibJab may make more sense for Yahoo! than glomming onto TV shows, however. The Web is a unique medium with its own peculiar strengths and weaknesses, so what works on TV doesn't necessarily work online. What's more, the Web outfit is better served in the long run by establishing its own brand of entertainment, rather than acting as TV's ugly stepchild. JibJab has proven that it understands how to reach and entertain Internet users, making it an ideal partner for Yahoo!

As for generating revenue from content deals, Yahoo! clearly has a plan. Unlike TimeWarner's (NYSE: TWX  ) AOL unit, which asks users to pay for the exclusive content found on its network, Yahoo! will seek out advertisers. For firms trying to connect with customers, JibJab's ability to generate 80 million viewings will be hard to ignore.

For more on Yahoo!, check out these articles:

Fool contributor Brian Gorman is a freelance writer living in Chicago, Ill. He does not own shares of any companies mentioned here.

Read/Post Comments (0) | Recommend This Article (0)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Compare Brokers

Fool Disclosure

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 504473, ~/Articles/ArticleHandler.aspx, 10/23/2016 5:57:25 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Today's Market

updated 1 day ago Sponsored by:
DOW 18,145.71 -16.64 -0.09%
S&P 500 2,141.16 -0.18 -0.01%
NASD 5,257.40 15.57 0.30%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

10/21/2016 4:00 PM
GE $28.98 Down -0.09 -0.31%
General Electric CAPS Rating: ****
GOOGL $824.06 Up +2.43 +0.30%
Alphabet (A shares… CAPS Rating: *****
TWX $89.48 Up +6.49 +7.82%
Time Warner CAPS Rating: ***
YHOO $42.17 Down -0.21 -0.50%
Yahoo CAPS Rating: **