Be a Penny Stock Millionaire

Our goal at Motley Fool Hidden Gems is to find the best small companies to own for the next three to 35 years. It's a wonderful aim -- historical data illustrates that small-cap stocks, particularly of the value variety, have substantially outperformed the overall market over the past 40 years.

To optimize our returns, we look to sell our mistakes quickly, hold sound companies for an average of three years, and then, yes, maintain our stakes in the very best of the lot for a quarter of a century or more.

The best time to sell shares of a truly superior small company is almost never. That becomes apparent when you look at the early chart of any winner. There were plenty of times in the early going when superstars like Intel (Nasdaq: INTC  ) and IBM (NYSE: IBM  ) appeared to have exceeded their "fair value" or become "overextended," in Wall-Street phraseology. But investors selling after these stocks first doubled missed out on some life-changing multibaggers in the years that followed.

It's been over seven years, and our Hidden Gems cumulative returns are gratifying. Despite one of the worst recent climates imaginable for small-cap stocks, our recommendations have beaten the S&P 500 handily.

There's no question that we'll have down periods. Recessions can be nasty for small-company stocks. But over time, we expect to outperform the general market by buying and holding onto the next wave of great American companies.

How do we find them? Think Wal-Mart.
One way to find the future greats is to carefully study the major winners of the past. Relatively few multidecade superstars are whiz-bang technology companies. And while we don't avoid tech stocks in Hidden Gems, they are a minority of our selections. We instead favor sleepy and underfollowed companies with high-quality management. Our unassuming successes thus far include speech-recognition firm Nuance Communications (Nasdaq: NUAN  ) and restaurateur Buffalo Wild Wings (Nasdaq: BWLD  ) .

But for the ultimate example, think Wal-Mart.

In November 1980, Wal-Mart was trading at a split- and dividend-adjusted $0.16 per share. That's right, $0.16. But let's be clear: The stock was selling at $50 per share then, so it wasn't ever a penny stock. We think it's nearly impossible to become a penny stock millionaire -- despite the mischievous title we placed on this article. No, the greatest stocks are those of real companies, with real earnings. Because of stock splits, some investors think you'll find the next Wally World while searching among 20-cent stocks. You won't.

So what has Wal-Mart done since 1980 (which was a full decade after it went public)?

With the stock trading around $55 as of this writing, it has returned 300 times in value over the past 28 years. A $5,000 investment then is worth some $1.6 million today. That'll clean up a lot of investment mistakes!

But what if we go all the way back to Wal-Mart's IPO, when it became a public company in October 1970? The business was valued at a tiny $21.5 million then. That means the stock is up roughly 10,000 times since. That's more than 27% growth per year, and it would have turned a $5,000 investment into $50 million today.

When the company went public, it raised $4.5 million in cash to pay down debts. Wal-Mart was nothing back then. No one knew about it. Hardly anyone followed it -- while dozens covered the once-iconic Sears (Nasdaq: SHLD  ) . None of the big boys on Wall Street really cared about it. And that plays right into Hidden Gems' sweet spot. Wal-Mart went on to be a great American growth story; Sears wallowed, and was eventually snapped up by Eddie Lampert and down-market Kmart.

Reverse-engineering a superstar
Now it's time to pick out the qualities of what has been one of the greatest 25-year investments in the history of our species. Here are the traits of Wal-Mart in its early days, qualities that we also look for at Hidden Gems:

  • After just a few years in the public markets, it began paying a dividend and never stopped -- amazing for such a tiny company.
  • Related to that point, its dividend started in the teeth of a bear market in the early 1970s. That said a lot about the strength of its financials.
  • Wall Street treated the company like it was a bunch of Arkansas hillbillies. For years, no analysts followed it.
  • For years and years, institutional ownership was well below 50%. As we said, hardly anyone cared.
  • Sam Walton owned the majority of the stock. Here was a founder with a stake in the organization's enduring success.
  • Its concept was new and innovative, yet proven. Wal-Mart had been in business for eight years before going public, with more than 30 stores and more than $32 million in sales on the day of its IPO.
  • It had a compelling valuation, trading at just 0.67 times sales when it came public.

Find the next one
We're not trying to reinvent the wheel here at Hidden Gems; we don't need to. There's something on the order of 100 years of researchable history of the U.S. stock markets and tons of data available over the past 25 years. The Internet makes much of the research relatively quick and easy.

There are also numerous masters who have shared fully formed ideas on how to earn extraordinary returns in small caps -- from Peter Lynch to Charles Royce to Warren Buffett to Martin Whitman. By combining our research capabilities with the outstanding principles these folks have handed down, we can do a lot together to increase your wealth over the long term.

That's is the aim of our Hidden Gems community every day, with thousands of members working together and examining the more than 5,000 public companies capitalized at less than $2 billion. We see the early outperformance in the long-term charts for eBay (Nasdaq: EBAY  ) and Toyota (NYSE: TM  ) (rocky though it's been), and we study their early histories.

We have no doubt we'll find some of the market's major winners over the next three to 35 years. Panning for these small-cap studs is our full-time work -- and our mission statement.

If you'd like full access to our service for a trial run of 30 days, let us know. It's free, and there's no obligation. You can see all of our investment recommendations, with full details on each, in our search for the next Wal-Mart-like winner.

This article was originally published Dec. 17, 2004. It has been updated.

Tom Gardner is Motley Fool CEO and owns shares of Microsoft and Intel. Rex Moore is a Motley Fool analyst and owns shares of Buffalo Wild Wings and eBay. Intel is a Motley Fool Inside Value selection. eBay is a Motley Fool Stock Advisor recommendation. Buffalo Wild Wings and Nuance Communications are Motley Fool Hidden Gems picks. The Fool has created a covered strangle position on Intel. Motley Fool Options has recommended a bull call spread position on eBay. Motley Fool Options has recommended a buy calls position on Intel. The Motley Fool is investors writing for investors.

Read/Post Comments (3) | Recommend This Article (7)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On March 17, 2010, at 11:00 AM, renegade1972 wrote:

    LAS VEGAS, March 16, 2010 – Ideal Financial Solutions, Inc. (IFSL) today announced audited financial results for the years ended December 31, 2008 and 2009. Revenue for the year ended December 31, 2009 of $7.3 million, was a 690% increase over $924,000, the revenue for the prior year. Net income for 2009 year was $883,500, which represents an increase of 375% compared to the net loss ($323,000) in the prior year. In addition, cash flows from operations were $736,000, which was an increase of over 900% compared to the prior year of 72,000.

    These financial statements include an increase in total assets of nearly 300% from $179,000 to $752,000, which mainly consists of cash and merchant cash reserves. Total liabilities resulted in a decrease of 25%, which consists of a 190% increase in accounts payable due to increased operations, and decreases in both accrued wages and notes payable of a combined $627,000 or 41% less than the previous year.

    why is this not new this is a company beating the odds

  • Report this Comment On December 28, 2015, at 10:32 AM, mikeymellow wrote:

    "We think it's nearly impossible to become a penny stock millionaire"

    Not hard at all. Anyone who invested a mere 5000 dollars in January of this year in Roaddhip holdings now renamed TTCM would have picked up 25 million shares at .0002

    That ticker hit 5 cents last month before dropping back down to where it's at now a little over 2 cents.

    25 million shares would have and has made someone 1 and a quarter million dollars. and if they sold as of the time of this typing they would walk away with half a million.

  • Report this Comment On March 10, 2016, at 3:37 PM, tes1900 wrote:

    Making money in the BB is not only possible but with with the right criteria it's assured. There are just many more criteria to be aware of. But what is needed is a research institute that can be depended upon, one that isn't out for themselves. One that searches the microcap stocks - not small cap, and one tat tell the truth instead of outlandish lies, another forgotten arena.

    Personally I believe the reason newsletters stay away is that they cannot sell the sizzle, the cannot rely on past performance records they have to do something called work.

    There are 2 out there, MF & MMP, that have most of the facilities to the job, just not the backbone or the person to do it.

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