Let's read between the lines of Barnes & Noble's
Investors are glowing on the relative strength of the Nook and the company's digital content sales, while physical book sales slip. BN.com sales, which include Nook offerings, rose 37% compared to last year, to $198 million, showing a comparable-sales increase of 65%. Not surprisingly, bricks-and-mortar sales decreased 3%, to $1 billion, with comparable-store sales falling 1.6%. The company's college segment similarly showed declining sales and comps.
Full-year guidance was fairly rosy, with the company projecting BN.com's comparable sales jumping 60% to 70%. B&N expects retail comps to increase 2% to 3%, as it's hoping to catch sales fallout in the ballpark of $150 million to $200 million from the liquidation of Borders stores. I'm skeptical of comps rising that much since the biggest comps increase in the past five years was only 1.8%, and that was back in 2007. The company expects its consolidated Nook business across all segments to double this year to $1.8 billion.
The company's balance sheet is starting to run a little light on cash, down to $22.4 million. That $204 million from Liberty Media
The only story here that might have a happy ending for shareholders is a turnaround story. I'm glad the company is recognizing the need to grow its fledgling digital offerings in the face of declining physical sales, since ignoring that trend was the fatal mistake that led to Borders' demise.
Things are starting to shape up with Barnes & Noble's digital strategy, and the benefits from Liberty Media's investment will start to sink in soon. The real test will be how the Nook stands up against Amazon.com's