Target Pops Up (TGT)

Target Pops Up

Watch stocks you care about

The single, easiest way to keep track of all the stocks that matter...

Your own personalized stock watchlist!

It's a 100% FREE Motley Fool service...

Click Here Now

Retailers are temporarily popping up all over for the all-important holiday season. Target (NYSE: TGT ) has three urban pop-ups for quick shopping in Washington, D.C., New York, and San Francisco.

The Washington Post reported that these pop-ups, dubbed Target To-Go, will be open only today through Sunday. Target To-Go will carry 50 popular holiday items, such as Keurig miniature coffee brewers (brought to you by Green Mountain Coffee Roasters (Nasdaq: GMCR ) ), Sony (NYSE: SNE ) PSP Go handheld games, and Sigg water bottles. Upside: Presents are pre-wrapped! Downside: cafeteria-style purchasing (no handling the merchandise until it's purchased).

The pop-ups are meant to build buzz for the brand more than anything else, particularly in urban areas, where big stores like Target are underrepresented.

Is this a great idea? (Prewrapped presents sound like a no-brainer.) Should Wal-Mart Stores (NYSE: WMT ) be worried sick about Target's innovative move? Is the D.C. Target To-Go's "ski chalet" facade a little weird? Discuss it all in the comment boxes below.

6 stocks you can't afford to ignore! Motley Fool co-founders David and Tom Gardner just handpicked 6 rock-solid, well-run companies they believe you need to be watching. Get the names and stock symbols right now in a FREE report from The Motley Fool. We'll add the first ticker to your personal My Watchlist, a FREE service that gives you the latest news on the companies that matter most to you. For instant access to your free report, simply enter your email address here:

Green Mountain Coffee Roasters is a Motley Fool Rule Breakers pick. Wal-Mart is a Inside Value recommendation. Try any of our Foolish newsletter services free for 30 days.

Alyce Lomax owns no shares of any of the companies mentioned. The Fool has disclosure policy.

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment icon found on every comment.

Report this Comment On December 11, 2009, at 2:46 PM, lemoneater wrote:

Neat. I wonder how it will work. We went to my bricks and mortar Target last night and I got a snowflake pin to dress up my sweater.
Report this Comment On December 11, 2009, at 2:56 PM, TMFLomax wrote:

Nice, lemoneater! Every, every, every time I go to my bricks and mortar Target I end up with something I never intended on getting. The holidays kind of intensify that! It does have great merchandise and I am totally curious how the pop-up will work/do.

updated Moments ago Sponsored by:
	DOW	12,913.96	30.01	0.23%
	S&P 500	1,353.37	3.41	0.25%
	NASD	2,926.62	10.76	0.37%

TGT	$52.76		+0.19	+0.36%
Target		CAPS Rating:

WMT	$62.15		+0.53	+0.86%
Wal-Mart Stores		CAPS Rating:

SNE	$19.93		+0.04	+0.20%
Sony Corp (ADR)		CAPS Rating:

GMCR	$65.06		-0.23	-0.34%
Green Mountain Cof…		CAPS Rating:

8

Target Pops Up

Watch stocks you care about

Comments from our Foolish Readers

Report this Comment On December 11, 2009, at 2:46 PM, lemoneater wrote:

Report this Comment On December 11, 2009, at 2:56 PM, TMFLomax wrote:

Add your comment.

Compare Brokers

Report This Comment

Sending report...

Today's Market

Create My Watchlist

You don't seem to be following any stocks yet!

Most Popular Articles

Related Tickers