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Things are hard enough for retailers in the current cutthroat competitive environment. But for retailers that long ago lost their luster, the outlook can be downright hair-raising. Investors, put on your running shoes and get the heck away from Sears Holdings (Nasdaq: SHLD  ) !

Run away!
I recently recommended a similarly hasty retreat from shares of J.C. Penney (NYSE: JCP  ) . It's difficult to restore the shine to a deeply tarnished brand, and both of these discount retailers face very steep competition from stronger-branded rivals such as Wal-Mart (NYSE: WMT  ) , Target (NYSE: TGT  ) , Costco (Nasdaq: COST  ) , and even dollar stores like Family Dollar (NYSE: FDO  ) .

In Sears' latest quarterly results, its loss widened to a whopping $218 million, or $1.98 per share. Revenue fell 5%, suggesting that rivals are eating Sears' lunch. Same-store sales at the namesake Sears locations plunged by 8.2%, and the company's margins are deteriorating, too.

Why investors would pay 29 times next year's earnings for a retail stock so profoundly challenged is beyond me. The last time Sears increased its revenue was the fiscal year ended February 2007. Today, it groans under a debt-laden balance sheet, with $4 billion in obligations and a total debt-to-equity ratio of 48.2%. As its revenue weakness continues to grow, paying off debt becomes increasingly less manageable, creating a very real risk for shareholders.

It's hard to imagine Sears will emerge from this difficult retail environment any stronger than it already is. Indeed, for Sears, it could be all downhill from here.

Try these instead
Investors dead set on retail stocks should instead consider these two candidates. They seem a bit more defensive than Sears, and more importantly, they trade at even cheaper multiples:

Company

Earnings Per Share (TTM)

Revenue Increase/Decrease (TTM)

Total Debt-to-Equity Ratio (TTM)

Cash Per Share

Big Lots (NYSE: BIG  ) $2.81 5.6% 0% $2.26
Buckle (NYSE: BKE  ) $2.71 5.3% 0% $2.65

Source: Capital IQ and Yahoo! Finance.

Both of these retailers start with a B, and both look like better bets than Sears. Big Lots is a deep-discount, closeout retailer, while Buckle sells trendy merchandise to teens. Still, both are solidly profitable, boast revenue increases over the last 12 months, and have cash on the balance sheet with no debt.

Even better, both bring to mind that most beautiful of B-words: "bargain." Big Lots trades at less than 10 times next year's earnings, while Buckle trades at 14 times forward earnings.

What do you think? Should investors run screaming from Sears? Do you have opinions on Big Lots or Buckle? Let us know in the comment boxes below.

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Costco and Wal-Mart are Motley Fool Inside Value picks. Costco is a Motley Fool Stock Advisor selection. Wal-Mart is a Motley Fool Global Gains recommendation. The Fool owns shares of Costco, and Wal-Mart. Try any of our Foolish newsletter services free for 30 days.

Alyce Lomax does not own shares of any of the companies mentioned. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.


Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On November 19, 2010, at 6:42 PM, damastr wrote:

    I guess one thing that keeps people interested in SHLD is its enormous assets. It is trading for less than it's book value meaning it's worth more dead than alive. If only they could find a way to unlock the value in their assets (real estate??).

  • Report this Comment On November 19, 2010, at 9:54 PM, Clint35 wrote:

    Maybe SHLD should become a REIT and build a bunch of apt. buildings and malls and stuff on all their real estate. With so many people defaulting on their mortgages there's bound to be a lot of potential renters out there. Whatever they do, they need to get out of retail. Other retailers are taking their milk money and there's not much they can do about it.

  • Report this Comment On November 20, 2010, at 7:05 AM, tookooltofool wrote:

    Yes, these suggestions call to mind something like a sale-and-leaseback arrangement as part of the solution for SHLD. That would enable it to monetize the presumed value of its real-estate assets, providing useful cash to help clean-up its balance sheet and of course would provide the 'doing something' premium which would give a fillip to the share price. After that, severe restructuring and a general re-think might enable it to have a longer-term future. I have no idea how much stomach the current management have for such measures [by the looks of it, not much].

  • Report this Comment On November 22, 2010, at 11:05 AM, highmax wrote:

    PEG over 4? Is this a dotcom? In fact, the internet is not working very well for them vis-a-vis the competition who are offering better online deals.

    “Sears competes with Home Depot, Lowe’s, Best Buy and apparel players and seems to lose share every quarter,” Gary Balter, a retail analyst at Credit Suisse, wrote in a report. “As well, past a few trophy properties, it has a dismal real estate portfolio. The idea of combining the best of the two chains brands into one and selling off excess real estate has been a failure, and while Kmart will continue to hobble along, Sears is saddled by its locations and by stronger competition in its space.”

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Related Tickers

5/25/2012 4:03 PM
BIG $37.30 Up +1.55 +4.34%
Big Lots, Inc. CAPS Rating: ***
BKE $43.18 Up +0.08 +0.19%
The Buckle, Inc. CAPS Rating: ****
COST $84.48 Down +0.00 +0.00%
Costco Wholesale CAPS Rating: *****
FDO $67.60 Up +0.04 +0.06%
Family Dollar Stor… CAPS Rating: ****
JCP $28.08 Up +0.77 +2.82%
J.C. Penney Compan… CAPS Rating: *
SHLD $56.84 Up +0.25 +0.44%
Sears Holdings Cor… CAPS Rating: *
TGT $57.62 Up +0.37 +0.65%
Target CAPS Rating: ****

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