Meta's (NASDAQ: META) new artificial intelligence (AI) assistant, Muse, shot up to the top spot on Apple's (NASDAQ: AAPL) free app charts this month. Travel stocks took it personally, with Expedia (NASDAQ: EXPE), Booking (NASDAQ: BKNG), TripAdvisor (NASDAQ: TRIP), and Airbnb (NASDAQ: ABNB) all falling on Tuesday.
Muse can book flights and hotels, which means it could cut travel sites out of a transaction they've owned for decades. Rivals like Instinct and agentic payment tools from PayPal (NASDAQ:PYPL) and others are chasing the same toll booth. Meta, a recommendation of Team Hidden Gems and Team Rule Breakers, is up over 10% this week alone.
- The toll booth is what's at risk: Bloomberg Intelligence estimates AI agents could siphon 5% to 10% of business from travel, ride-sharing, and delivery firms. That could cost those industries $5 billion in combined revenue. Airbnb and Booking, also recommended by Team Hidden Gems and Team Rule Breakers, fell 3% and 2.6% Tuesday, respectively.
- Integration could beat elimination: Expedia has already partnered with Muse, and there could be a lesson for every travel platform. AI agents will decide which booking sites get paid. Those who own the inventory and data could win. The ones that just process a booking may not. The number to watch is the take rate, and the slice of each booking a platform eventually keeps.