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The Worst Stock You Could Ever Buy

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Making smart choices with your retirement savings can make or break your finances over the course of your career. But with stock market volatility on the rise and the future looking more uncertain than ever, investors are increasingly making mistakes based on short-term thinking rather than long-term planning.

One trend has to do with workers' 401(k) retirement accounts. As you'd expect, some investors are moving to the sidelines given the recent declines in stocks. But others are making more aggressive moves to narrow the focus of their retirement investing -- moves that could lead them in exactly the wrong direction.

Going to the extremes
Whenever risk levels in the financial markets rise, it's common to see ordinary investors retreat to safe-haven investments like cash and bonds. Their low interest rates may not give you strong returns, but their perceived safety keeps you from staying awake at night worrying about your portfolio.

According to a recent report from Aon Hewitt, that's exactly what happened when the stock market fell sharply during August and September. Investors didn't move a huge amount of money out of stock mutual funds inside their 401(k)s, but what they did move largely found its way into bond funds.

But what's surprising is that many investors went the opposite direction on the risk spectrum. In September, more than a third of the money that workers took out of stock funds went into shares of their employer's stock. In other words, plan participants traded diversified exposure to the broad market for concentrated exposure to a single company.

Who's making the moves?
Obviously, that doesn't sound like a risk-reduction strategy. Not only does owning a substantial position in your employer's stock leave you vulnerable to a huge drop if something happens to the company, it also concentrates your overall financial risk. After all, you already get your salary from your employer; if the worst happens, you could find yourself both without a job and with your retirement savings severely slashed.

But even though the overall trend has been toward owning less company stock, there are still pockets of big ownership within 401(k) plans. For instance, the tracking company BrightScope maintains records of how much workers own in company stock in 401(k)s, and among those with high ownership levels of employer stock are Chesapeake Energy (NYSE: CHK  ) at 48%, Procter & Gamble (NYSE: PG  ) at 42%, and  General Electric (NYSE: GE  ) at 41%.

The problem even exists among companies whose employees should know better. Financial companies including Bank of New York Mellon (NYSE: BK  ) , US Bancorp (NYSE: USB  ) , and Bank of America (NYSE: BAC  ) all had levels of employer-stock ownership above the median, according to the Plan Sponsor Council of America. That's true despite their workers knowing just how hard-hit their stocks could get in a renewed financial crisis.

Of course, the one thing that these figures can't show is how 401(k)s incorporate into workers' overall financial plans. If your 401(k) represents a relatively small piece of your overall finances, then having what looks like a huge concentration of employer stock may actually represent only a few percent of your overall holdings. That may make a decision to own employer stock a lot more prudent.

The better move
Moreover, lately, many employers have put restrictions on how much workers can invest in company stock. With companies like Ford (NYSE: F  ) having faced lawsuits from workers over losses in company stock within 401(k) plans, employers are eager to avoid any liability.

But as uncomfortable as it is to suffer through down periods in the market, owning diversified stock funds within your 401(k) often turns out to be the best choice you have. With the need for substantial growth over the course of your career, trying to guess when the market's going to drop can leave you far short of your long-range financial goals.

Avoiding pitfalls like holding too much employer stock is just one key to a successful retirement saving plan. Learn more about the right stuff for your retirement in the Fool's newest free special report, "The Shocking Can't-Miss Truth About Your Retirement."

The Steve Jobs Betrayal
You may already know that in the final year of his life, Jobs revealed a stunning betrayal — and told his biographer, "I will spend my last dying breath... and every penny of Apple's $40 billion in the bank to right this wrong." What was it that made Jobs so irate — and why could it make a few in-the-know investors some major profits over the coming months and years?

Enter your email address below to find out what made Jobs so enraged!

Fool contributor Dan Caplinger dodged a bullet owning shares of his former employer's stock. You can follow him on Twitter here. He doesn't own shares of the stocks mentioned in this article. The Motley Fool owns shares of Bank of America and Ford. Motley Fool newsletter services have recommended buying shares of Chesapeake Energy and Ford. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Fool's disclosure policy is simply the best.


Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On November 22, 2011, at 11:39 AM, MarionContrarian wrote:

    This article recommends the obvious: Diversification reduces portfolio volatilty.

    If shares of your employer are publicly traded, general diversification benchmarks should be observed. No more than 5% of your portfolio, or risk of loss less than 2%, or whatever benchmark one chooses, may apply here.

    However, if you are in the (arguably) enviable position of holding shares in a privately-held quality company that has good prospects for going public, the potential for outsized gains could warrant holdings that are a larger portion of your portfolio, with the knowledge that the position is subject to increased risk.

    While I wouldn't bet the farm on any one company (including my employer), placing a larger share of your investment "eggs" in one basket, and watching the basket closely, is another option. Just evaluate whether the potential total loss is worth the potential reward.

  • Report this Comment On November 22, 2011, at 12:59 PM, jdmeck wrote:

    US Bank Company match is paid in stock. Many workers probably don't reallocate after the match.

  • Report this Comment On November 22, 2011, at 5:06 PM, jakman72 wrote:

    hey dan nice article, but what the hell IS the WORST stock to EVER BUY. what did i miss???

  • Report this Comment On November 22, 2011, at 5:48 PM, mythshakr wrote:

    Hmm,

    Apple does not allow holding any Apple stock in it's self managed 401k plans and I am not aware of any available funds in its managed 401k plans which do hold much if any Apple stock.

  • Report this Comment On November 22, 2011, at 5:58 PM, fortuna5 wrote:

    My father worked for Proctor & Gamble for 40 years. During that time, he systematically purchased shares of company stock through the company's profit sharing plan. At the time of his death, his basis was around $1.36 per share (it was trading around 57.50 when he passed). I don't think he would have been very impressed with this article's wisdom.

  • Report this Comment On November 22, 2011, at 6:07 PM, alan0101 wrote:

    As Buffett says, its hard enough to be right about one or two stocks..being sort of ok on many just dilutes whatever knowledge advantage you had. This article is advice for the mutual fund and etf crowd, who are too lazy to do their homework.

    PS I dont like the hysterical headlines MF has been using, I know its a sales tool but is not serious and has turned me off.

  • Report this Comment On November 22, 2011, at 7:10 PM, gdett2 wrote:

    <i>On November 22, 2011, at 5:06 PM, jakman72 wrote:

    hey dan nice article, but what the hell IS the WORST stock to EVER BUY. what did i miss???</i>

    The worst stock to own is the company you work for, meaning 401K's typically allow their employees to go over-weight in company stock. If it takes a big hits, all the employees are screwed and will probably sue the company.

    Gene

  • Report this Comment On November 22, 2011, at 8:08 PM, jm7700229 wrote:

    @fortuna5, remember Enron?

  • Report this Comment On November 22, 2011, at 8:42 PM, TMFBreakerRob wrote:

    The article was good for general guidance, but is not appropriate for all circumstances.

    I worked for Ford for many years (27) and I've invested for many more years than that (46). During the depths of the recent market collapse, after GM got their bailout, those of us in Product Development were exposed to Ford's overall recovery plan. The next step was clear...and I poured my 401k into Ford stock.

    I retired the next year with enough money to live just fine on the income it provides.

    The worst stock is that of your employer? Like I said, such advice may be good in general, especially for novice investors. But, if you understand the risks... and the opportunities... a heavy commitment to what you know can be very much the right thing to do. :)

    My suggestion for most folks reading these articles? Subscribe to something like Stock Advisor and learn more about "real investing" with solid, profitable companies. There's no reason that a young investor shouldn't be able to retire earlier than I did at 57.

    Don't like the idea of subscribing? Fine, but the *useful* "free" boards around the Fool are not easy to find. They're out there though. Try the "Value Hounds" board, for example. Just don't settle for just reading the Fool articles for your investing education. There's much more out there...look for it...its worth digging.

    You spent years for an education to make a living, spend a similar time and learn what you can do with the money you've earned.

    That's where the *real* money is folks!

    Too much work? Fine. Go back to your cube in the morning.....

  • Report this Comment On November 22, 2011, at 10:27 PM, hellaballoo wrote:

    Ummm, lessee, too much of your own company's stock?

  • Report this Comment On November 25, 2011, at 10:34 AM, JF125780 wrote:

    The article confused me, but the blogs cleared up what the author was saying.

    Thank you,

    Danny

  • Report this Comment On November 29, 2011, at 11:34 PM, Zugersee wrote:

    The worst stock to own is your employer because

    1) If your employer goes bankrupt not only do you lose your income but your investment will probably get wiped

    2) Being a company man is 20th century. If you are an expense they need to drop to meet quarterly targets or figures. Goodbye.

    TMFBreakerRob's example as quoted here:

    "those of us in Product Development were exposed to Ford's overall recovery plan. The next step was clear...and I poured my 401k into Ford stock."

    Could be an example of insider trading if the plan had not been made public.

    The only time you get equity in a company you work for is when you get allocated them as part of your compensation plan, and I'd recommend you liquidating that investment as soon as you are allowed to.

    Putting all your eggs into 1 basket is crazy.

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