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Cash-King Port

The Cash King Portfolio has been renamed the Rule Maker Portfolio.

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11 Steps:
 1: Philosophy
 2: Mastering Finances
 3: Allocating Savings
 4: Finding Ideas
 5: Getting Information
 6: Cash-King Criteria
 7: QuaVa & Flow
 8: Ownership
 9: Putting It Together
10: Retirement
11: Getting Answers

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Monday, June 01, 1998

Cash-King Portfolio Report
by Phil Weiss
(pweiss@homemail.com)

Towaco, NJ (June 1, 1998) -- It’s Monday, otherwise known as Newsday here in Cash-King land. So, on to our stocks.

Cash-King Last    This   Change 
 Gap Inc.  $52.94  $54.00 + 2.0% 
 T. Rowe   $35.06  $35.38 + 0.1% 
 Pfizer   $105.44 $104.94 - 0.0% 
 Coca-Cola $78.81  $78.38 - 0.1% 
 Microsoft $85.56  $84.81 - 0.1% 
 Intel     $74.25  $71.38 - 4.0% 
 Amer Exp*  --    $102.63    -- 
  
 Fool Four Last    This   Change 
 E. Kodak  $70.56  $71.38 + 1.1% 
 Exxon     $70.56  $70.50 - 0.0% 
 Chevron   $80.94  $79.88 - 1.3% 
 GM        $76.00  $71.88 - 5.4% 
  
 S&P 500  1110.47 1090.82 - 1.8% 
 Total CK $21,296 $21,152 - 0.7%
(*) Purchased on May 26, 1998

It was a down week for the C-K Portfolio, and losing money is nothing to be proud of, but beating the market is. We always take satisfaction in doing that -- though, measuring investment performance over a week is kinda silly.

Okay, time to check last week's news on our stocks. First of all, I think I’m going to lodge a complaint against both the Department of Justice and the Federal Trade Commission for being monopolies of their own! We don’t really mind seeing our companies in the news, but we’d prefer to see them developing new products, expanding their market share, and serving the planet rather than battling in the courts. But... it comes with the territory here.

Leading off tonight is Microsoft Corp. (Nasdaq: MDST). As expected, there's been a lot of posturing in the press this week by both Mr. Softy and its competitors about the potential outcome of the suit by the Department of Justice (DOJ). Was it surprising to see two of Bill Gates’s biggest foes -- Larry Ellison of Oracle and Scott McNealy of Sun Microsystems -- rah-rahing and claiming that the DOJ will win the lawsuit.

My take on these comments -- which is a belief I've had for years -- is that both of these companies would better serve their shareholders by directing their primary, secondary, and tertiary efforts toward better serving their customers. If you’re interested in reading some of the comments made by McNealy you can check this link:

Sun chief wants Microsoft breakup

In response, on Wednesday Steve Ballmer, Microsoft's executive vice president for sales and support, said the company is confident that it will win in the legal action instituted by the DOJ.

On Wednesday, we also learned that Gateway has introduced a new consumer program giving customers the choice of configuring their new PCs with either Microsoft's Internet Explorer or Netscape's Navigator on their Windows 98-based systems. NEC, Hewlett Packard, and IBM are about to follow suit.

Not all the news for Microsoft last week was related to the DOJ lawsuit, though. On Thursday, Bill Gates said that the company will spend more than $3 billion on research and development in the coming fiscal year, a 15% increase over the $2.6 billion spent on R&D this year.

Next up, Intel (Nasdaq: INTC). During the week, we learned that the Federal Trade Commission is recommending civil antitrust charges against Intel alleging that the powerful chipmaker abused its dominant position and bullied its smaller rivals. The majority opinion on this lawsuit seems to be that it shouldn't have a significant impact on Intel’s operations.

After market close on Friday, Intel announced a delay in its Merced processor release schedule, saying that sample volumes of the 64-bit processor are now expected in 1999, with planned production volumes moved back from 1999 to mid-2000. As of this writing, Intel's stock is down $3 on the day.

Pfizer (NYSE: PFE) was another C-K company in the news last week. On Monday, the news hit the wires that 6 patients that took Viagra have died. The company said that, after reviewing the available information, it appears the deaths were attributed to either cardiovascular events associated with sexual activity in older men or a combination of Viagra and nitrates, which is contraindicated in the label approved by the FDA.

Here's a press release on the sixth deaths:

Pfizer reports of six deaths

Some excellent responses to this Pfizer news are sitting in our Pfizer message folder on the Web.

On Friday, we learned that ICOS Corp. (Nasdaq: ICOS) currently has a drug in Phase II trials that could compete with Viagra. If you’re interested in reading more on this you can check Friday’s Evening News. It seems the media is at it again -- talking up something long before it exists.

On Monday, American Express announced the launching of its Blue Card for younger consumers in Britain, which has already been launched in seven countries worldwide. The company forecast that the number of its consumer cards in use in UK would grow by 50% over the next three years.

On Wednesday, AmEx announced that James Cracchiolo has been named president of the Travel Related Services International unit. He is now responsible for the company’s credit card and travel agency business outside the U.S. These are two of the three international businesses that the company intends to focus on in the next few years. This appointment also puts Cracchiolo in line to serve one day as the head honcho at American Express -- so remember that name, Fools.

Finally, on Friday, Steven Alesio, president of small business services and consumer travel for AmEx was interviewed about the company’s focus on expanding its financial service offerings to small businesses. The highlights of the interview are available at:

AmEx targets small business

Next up -- Coca-Cola (NYSE: KO). On Wednesday, we were disappointed to learn that Pizza Inn has signed a 7-year contract giving PepsiCo exclusive pouring rights at its chain of more than 500 restaurants worldwide. We'll have to win them back in 2005.

On Friday, our soft drink giant responded to Pepsi’s antitrust lawsuit by filing a motion to dismiss saying that its competitor had misstated the facts. Pepsi has accused Coke of monopolizing fountain sales. I'm skeptical.

Both Gap Inc. (NYSE: GPS) and T. Rowe Price (Nasdaq: TROW) posted gains last week on no significant news -- another example of no news being good news, as these were our top performers in a down week. And, finally, as we’ve come to expect, there was no significant news to report for any of our Foolish Four stocks.

That’s it for tonight’s news update. Tomorrow night we’ll have some exciting news about the unique approach that we’ll be taking for our 8th Cash-King investment. The rest of this week’s reports will be taken up by that announcement, so I’ll be back for a full week of reports next week.

But, before I give up the microphone and the stage, I'd like to share a story first that relates to one of the biggest advantages of Cash-King investing. It goes like this:

During Memorial Day weekend, my family and I were at my brother-in-law’s house watching a video. Although it was still early in the evening, my wife had fallen asleep on the couch (chasing around a 10-month old all day does that to you), so I had one eye on the movie and the other on our son. He crawled around the room a little, kicking anything that looked like a ball and sticking his tongue out at the wall, and then he came over and lay his head against my leg. Within five minutes, he was fast asleep.

Now I hate to sound like a sap, but it brought a smile to my face. It just got me to thinking how lucky I am to have a family and to have time away from work to spend with them. I consider that to be one of the sweetest elements of Cash-King investing -- it's an approach designed to create more time for my family, one decade after another.

This runs contrary to many of my pre-Fool experiences -- where I felt work and money management would eat through my weekends. We've probably all known a lot of people who, for various reasons (apparent necessity and obsession, among them), have seen their personal life whittled down to nothingness. For me, the C-K approach stands alongside the Stones: T-ay-ay-ay-ime is on our side... yes it is!

We're lining up a victory over the next 20 years.

Fool on,
Phil Weiss


TODAY'S NUMBERS
Stock  Change    Bid 
 ---------------- 
 AXP   +1 3/16  103.81 
 CHV   -  7/8   79.00 
 KO    +1 1/8   79.50 
 GPS   +  1/2   54.50 
 EK    +1 3/16  72.56 
 XON   +  1/8   70.63 
 GM    -  3/4   71.13 
 INTC  -3 3/8   68.00 
 MSFT  -1 1/16  83.75 
 PFE   -1 1/8   103.81 
 TROW  -1       34.38 
 

                  Day   Month    Year  History 
         C-K      -0.52%  -0.52%   5.21%   5.21% 
         S&P:     +0.01%   0.01%   8.96%   8.96% 
         NASDAQ:  -1.80%  -1.80%   5.68%   5.68% 
  
 Cash-King Stocks 
  
     Rec'd    #  Security     In At       Now    Change 
     2/3/98   22 Pfizer        82.30    103.81    26.14% 
    2/27/98   27 Coca-Cola     69.11     79.50    15.04% 
     2/3/98   24 Microsoft     78.27     83.75     7.00% 
     5/1/98   37 Gap Inc.      51.09     54.50     6.67% 
     2/6/98   56 T. Rowe Pr    33.67     34.38     2.08% 
    5/26/98   18 American E   104.07    103.81    -0.24% 
    2/13/98   22 Intel         84.67     68.00   -19.69% 
  
 Foolish Four Stocks 
  
     Rec'd    #  Security     In At     Value    Change 
    3/12/98   20 Eastman Ko    63.15     72.56    14.91% 
    3/12/98   20 Exxon         64.34     70.63     9.78% 
    3/12/98   17 General Mo    72.41     71.13    -1.77% 
    3/12/98   15 Chevron       83.34     79.00    -5.21% 
  
  
 Cash-King Stocks 
  
     Rec'd    #  Security     In At     Value    Change 
     2/3/98   22 Pfizer      1810.58   2283.88   $473.30 
    2/27/98   27 Coca-Cola   1865.89   2146.50   $280.61 
     2/3/98   24 Microsoft   1878.45   2010.00   $131.55 
     5/1/98   37 Gap Inc.    1890.33   2016.50   $126.17 
     2/6/98   56 T. Rowe Pr  1885.70   1925.00    $39.30 
    5/26/98   18 American E  1873.20   1868.63    -$4.58 
    2/13/98   22 Intel       1862.83   1496.00  -$366.83 
  
 Foolish Four Stocks 
  
     Rec'd    #  Security     In At     Value    Change 
    3/12/98   20 Eastman Ko  1262.95   1451.25   $188.30 
    3/12/98   20 Exxon       1286.70   1412.50   $125.80 
    3/12/98   17 General Mo  1230.89   1209.13   -$21.77 
    3/12/98   15 Chevron     1250.14   1185.00   -$65.14 
  
                               CASH   $2037.63 
                              TOTAL  $21042.01 
   
 *The year for the S&P and Nasdaq will be as of 02/03/98 
       

</THE CASH-KING PORTFOLIO>

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