Glendale, CA (Oct. 16, 1998) -- Yesterday, I expanded upon a couple of Rob Landley's earlier great columns about Merchant-Kings. These are companies that make their money distributing products, whereas Cash-Kings make their money by producing them. One of the interesting things that came out of yesterday's discussion was that not all Merchant-Kings have been great investments. In fact, I thought of several Merchant-Kings, and only about 50% of them showed the same historical outperformance as the Cash-Kings we know and love. Fortunately, we have some strong clues about which companies are in this 50%:
The one question I didn't cover yesterday was whether these high-performing Merchant-Kings belong in a Cash-King portfolio. In one sense, this is an easy question, because we have never maintained that a portfolio should be exclusively devoted to Cash-King stocks (or even Fool Four and Cash-King stocks, since the Fool Four should come first).
Thus, we note in Step 3 that an investor with the time, interest, and stomach (i.e., risk tolerance) might want to progress from a portfolio with Fool Four stocks and Cash-King stocks to a portfolio with Fool Four, Cash-King, and Small Cap stocks. A different path for such an investor might be to expand to Fool Four, Cash-King and Merchant-King stocks. Moreover, there is nothing wrong, per se, with investing in all four types of stocks (Fool Four, Cash-King, Merchant-King, and Small Cap). Still, it may be difficult to keep the total number of stocks in the portfolio down to a manageable number if you try to spread out the styles that broadly.
A more interesting question, however, is whether Merchant-Kings can be SUBSTITUTED for Cash-Kings in a portfolio. In my mind, this is only possible if I can expect everything out of a Merchant-King that I would expect out of a Cash-King. To answer this question then, I'll review what I expect from a Cash-King company:
To a certain extent, an investor expects the above from any company she purchases. The difference for the Cash-King investor is that she expects all of the above to last at least 10 years!
Now, it's time for the acid test. I'll apply this test to the Merchant-King that I know best, Dell Computer. I have consistently written that Dell is not a Cash-King because of its low margins, and I haven't changed my mind on this. At the same time, I must admit that Dell's virtue grows on me quarter by quarter.
There are many reasons for this, but one reason of particular significance is that I sort my holdings by market value, just like the Cash-King portfolio, and Dell always insists on finding its way to the top of the list! I should also point out that I have invested more in several other Cash-King stocks than I have in Dell -- including such great performers as Microsoft (Nasdaq: MSFT) and Cisco (Nasdaq: CSCO) -- but Dell still tops the list, and by quite a bit! Something must be awfully great about this particular Merchant-King.
Clearly, I would have been better off today if I had bought Dell exclusively instead of spreading my investments between Microsoft, Cisco, and Dell (not that I'm complaining). But how about going forward? For my next investment dollars, is the better place Dell or one of the Cash-Kings?
I look at it this way. I believe that Dell is continuing to grow like a weed for two reasons:
As long as this continues, there is every indication that Dell's outstanding performance will also stay on track. How long this can continue is naturally the big question. At this point, it appears that the answer is very probably in years, though whether it will last a full decade is anybody's guess.
What will happen when Dell moves out of its current hypergrowth stage? My guesses are:
If the above scenario is right, then after the hit, Dell may not perform as well as the Cash-Kings. Now, I need to be clear here that the hit I'm referring to will be strictly related to Dell. I realize that over the last couple of weeks, Dell's stock price has dropped significantly along with the rest of the Nasdaq, but that shouldn't be a concern for a long-term investor. The real concern is that at some point Dell's stock price may stop performing when the rest of the market is doing just fine.
But then again, the key word in that last sentence is MAY. After all, Dell has performed better than the Cash-Kings for quite a while. Moreover, Dell has continually surprised to the upside, and it may do so again by holding its own against the best of the Cash-Kings even after moving out of hypergrowth.
Whether or not it makes sense to invest in Dell as a substitute for a Cash-King depends on when (or, really, if) you think the hit will come, and what you think Dell's performance will be like after it. If you think the hit will come late enough (or not at all), and/or Dell will perform almost as well after the hit as before, then your outlook for the stock's 10-year performance should be on par with the Cash-Kings. More importantly, you'll be able to treat this Merchant-King like any of your other Cash-Kings.
On the other hand, you don't need to treat Dell as a Cash-King. This gives you a couple more options:
Finally, the same logic can be applied to the other Merchant-Kings. Let us know how you feel about them in the Cash-King companies folder. In particular, have any of the other high-performing Merchant-Kings already taken their hits? If so, then are they already performing on par with the Cash-Kings after the hit?
Let us know, and Fool on.
Day Month Year History C-K +0.54% 2.00% 7.74% 7.74% S&P: +0.85% 3.88% 5.01% 5.01% NASDAQ: +0.62% -4.30% -2.72% -2.72% Cash-King Stocks Rec'd # Security In At Now Change 2/3/98 24 Microsoft 78.27 105.06 34.23% 2/3/98 22 Pfizer 82.30 98.50 19.69% 5/1/98 37 Gap Inc. 51.09 61.06 19.52% 8/21/98 22 Schering-P 95.99 97.88 1.97% 2/27/98 27 Coca-Cola 69.11 69.06 -0.06% 2/13/98 22 Intel 84.67 83.75 -1.09% 6/23/98 34.5 Cisco Syst 57.56 55.38 -3.80% 2/6/98 56 T. Rowe Pr 33.67 32.00 -4.97% 5/26/98 18 AmExpress 104.07 88.88 -14.60% Foolish Four Stocks Rec'd # Security In At Value Change 3/12/98 20 Eastman Ko 63.15 74.56 18.08% 3/12/98 20 Exxon 64.34 75.94 18.03% 3/12/98 15 Chevron 83.34 86.94 4.31% 3/12/98 17 General Mo 72.41 59.00 -18.51% Cash-King Stocks Rec'd # Security In At Value Change 2/3/98 24 Microsoft 1878.45 2521.50 $643.05 5/1/98 37 Gap Inc. 1890.33 2259.31 $368.98 2/3/98 22 Pfizer 1810.58 2167.00 $356.42 8/21/98 22 Schering-P 2111.7 2153.25 $41.55 2/27/98 27 Coca-Cola 1865.89 1864.69 -$1.20 2/13/98 22 Intel 1862.83 1842.50 -$20.33 6/23/98 34.5 Cisco Syst 1985.95 1910.44 -$75.51 2/6/98 56 T. Rowe Pr 1885.70 1792.00 -$93.70 5/26/98 18 AmExpress 1873.20 1599.75 -$273.45 Foolish Four Stocks Rec'd # Security In At Value Change 3/12/98 20 Exxon 1286.70 1518.75 $232.05 3/12/98 20 Eastman Ko 1262.95 1491.25 $228.30 3/12/98 15 Chevron 1250.14 1304.06 $53.92 3/12/98 17 General Mo 1230.89 1003.00 -$227.89 CASH $48.07 TOTAL $23475.57 *Please note: On 8/4/98 $2,000 cash was added to the