China's leading search engine is hungry for more.
Baidu
Travel? Realty? Smartphone software? Has China's top search site become a jack of all trades?
Let's be fair. The mobile operating system chatter is strictly conjecture at this point. Besides, even if it did go that route, it shouldn't surprise anyone given Google's
Mobile search is a big part of running a search engine these days, so why not play a bigger role?
As for the real estate play, this is another smart move by Baidu. It doesn't need to reinvent the wheel. Just as it inked a deal this month with Bitauto
Snapping up a chunky stake in Qunar is more interesting, but isn't it simply following Google's footsteps? Google turned heads by investing even more in travel through its proposed purchase of ITA Software last year.
Skeptics may wonder if Baidu is gearing up to take on China's Ctrip
When you're the top dog in the world's most populous nation, you can never do too much to make sure you stay there.
Is Baidu trying to do too much? Share your thoughts in the comment box below.